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Ideation & Collaboration

The Greatest Idea Campaign Ever Run

Since joining the industry in 2001, I've seen a lot of really good idea campaigns. Many have produced breakthrough ideas...

Are you systematically listening to the input around you?
Ideation & Collaboration

Are you systematically listening to the input around you?

So where do ideas come from? The most popular one is the ‘voice of the customer’ yet this is one of the many ‘voices’ th...

Avoid these 3 mistakes when asking for employee ideas
Ideation & Collaboration

Avoid these 3 mistakes when asking for employee ideas

Global advisory and research firm Ovum recently forecast 8% annual growth over the next five years for innovation manage...

Going Beyond Ideas With a Crowdsourcing Platform
Ideation & Collaboration

Going Beyond Ideas With a Crowdsourcing Platform

The word idea is a loaded term, and it’s easy to become fixated on the ideation part, especially since the products are ...

Can Challenges Be Structured Around Transformation?
Ideation & Collaboration

Can Challenges Be Structured Around Transformation?

My feeling about the routines of ideation are that they drive innovative thinkers either towards their favoured ideas (g...

Co-design with your customers (part 3) – Translating concepts into winning products and services
Customer Insights , Ideation & Collaboration

Co-design with your customers (part 3) – Translating concepts into winning products and services

Most companies are lost in translation According to research the biggest challenge innovation professionals face is tran...

What is Customer Co-Creation?
Customer Insights , Ideation & Collaboration

What is Customer Co-Creation?

Collaboration within design and market research and social science is changing. We are moving from a user-centered desig...

How to handle rewards and motivation
Ideation & Collaboration

How to handle rewards and motivation

Rewards are often considered an essential part of idea campaigns, it seems natural to give out prizes to those people wh...

Design Thinking: Inspiration, Ideation and Implementation
Ideation & Collaboration

Design Thinking: Inspiration, Ideation and Implementation

Finally I am completely surrounded. I have that feeling of being somewhat overwhelmed, I can’t twist and turn anymore, i...

How to get better ideas
Ideation & Collaboration

How to get better ideas

You've got your campaigns up and running, and your communications are working, people are coming to the party. Next your...

Using Campaigns to Generate Ideas in Your Company
Ideation & Collaboration

Using Campaigns to Generate Ideas in Your Company

In a recent Booz & Company study it was reported that only 40% of the 1,000 most innovative companies have a structu...