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The longer term winner is open digital innovation
Ideation & Collaboration

The longer term winner is open digital innovation

In my last post I was discussing the effect digital would be having on our innovation activities, be these presently ope...

NOW ADDED TO FIRST PART! Customer Journey Mapping – the framework (part 2)
Ideation & Collaboration

NOW ADDED TO FIRST PART! Customer Journey Mapping – the framework (part 2)

Customer journey mapping is not a tool exactly. It doesn’t provide a quick fix to a specific problem. It’s more a framew...

An Introduction to Customer Journey Mapping
Ideation & Collaboration

An Introduction to Customer Journey Mapping

We are moving from value in exchange to value in use. You don’t want to buy a car, you want to buy mobility. Instead of ...

The need for a modern engagement platform
Ideation & Collaboration

The need for a modern engagement platform

There is a real need to think through the modern engagement platforms we require, both externally with our customers and...

The Power of Weak Ties - Tactics to Grow Your Innovation Community Virally
Ideation & Collaboration

The Power of Weak Ties - Tactics to Grow Your Innovation Community Virally

Building a sustainable innovation community is essential for every collaborative innovation program. Doing that is, howe...

Moving up into a higher collaborative gear
Ideation & Collaboration

Moving up into a higher collaborative gear

For a big majority of us, open innovation is now well established, it is part of our innovation furniture. The quest for...

Using Living Labs for Open Innovation - Part 2
Ideation & Collaboration

Using Living Labs for Open Innovation - Part 2

In Part 1 of this two-part post, I argued that living labs was a label applied to an array of very different innovation ...

How The Ideas Platform Can Be A Response to Unemployment
Ideation & Collaboration

How The Ideas Platform Can Be A Response to Unemployment

Jobs are now part of the fluid, make-it-up-as-you-go-along economy. They are beyond Government control. We, the workforc...

The Greatest Idea Campaign Ever Run
Ideation & Collaboration

The Greatest Idea Campaign Ever Run

Since joining the industry in 2001, I've seen a lot of really good idea campaigns. Many have produced breakthrough ideas...

Are you systematically listening to the input around you?
Ideation & Collaboration

Are you systematically listening to the input around you?

So where do ideas come from? The most popular one is the ‘voice of the customer’ yet this is one of the many ‘voices’ th...

Avoid these 3 mistakes when asking for employee ideas
Ideation & Collaboration

Avoid these 3 mistakes when asking for employee ideas

Global advisory and research firm Ovum recently forecast 8% annual growth over the next five years for innovation manage...

Going Beyond Ideas With a Crowdsourcing Platform
Ideation & Collaboration

Going Beyond Ideas With a Crowdsourcing Platform

The word idea is a loaded term, and it’s easy to become fixated on the ideation part, especially since the products are ...