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Customer Insights , The Innovation Manager

6 Innovation Leaders Share What Inspired Them in the Year That Must Not Be Named

This year has been tough. We've experienced some highs and some profound lows. Some of us were able to find silver-linin...

How the Pandemic Changed the Way These Organizations Innovate
Customer Insights

How the Pandemic Changed the Way These Organizations Innovate

Innovating During a Pandemic: How 4 Organizations are Thriving Since the start of the Covid-19 pandemic, and, largely wi...

8 Tips to Help Design Your Customer Journey Map
Customer Insights , Ideation & Collaboration

8 Tips to Help Design Your Customer Journey Map

We are moving from value-in-exchange to value-in-use. You don’t want to buy a car, you want to buy mobility. Instead of ...

Brainstorming Techniques - How to Brainstorm by Yourself
Customer Insights , Ideation & Collaboration

Brainstorming Techniques - How to Brainstorm by Yourself

In general, people tend to brainstorm in groups. That particular method of generating ideas has become a standard soluti...

How to Get Started Innovating on Customer Experience
Customer Insights , Methods & Frameworks

How to Get Started Innovating on Customer Experience

In recent years, customer experience has emerged as a major differentiator for large companies. In a McKinsey survey of ...

Inside-out Versus Outside-in – What’s the Better Strategy?
Customer Insights , Ideation & Collaboration

Inside-out Versus Outside-in – What’s the Better Strategy?

The Inside-Out approach is guided by the belief that the inner strengths and capabilities of the organisation will produ...

What is a good customer insight?
Customer Insights , Ideation & Collaboration

What is a good customer insight?

Insights don’t always come together quickly or easily when developing ideas and concepts. Mostly, it takes a lot of time...

How Brainstorming Can Fuel Your Ideas in Innovation Crucially - Part 2
Customer Insights , Ideation & Collaboration

How Brainstorming Can Fuel Your Ideas in Innovation Crucially - Part 2

3.Take a new view to gain an entirely new perspective. While associative brainstorming and looking at other businesses h...

3 Lessons for innovation managers from the Real Wolf of Wall Street
Customer Insights , People & Culture

3 Lessons for innovation managers from the Real Wolf of Wall Street

You may not have heard about Jordan Belfort before the success of Martin Scorsese’s “The Wolf Of Wall Street”. That movi...

Co-design with your customers (part 3) – Translating concepts into winning products and services
Customer Insights , Ideation & Collaboration

Co-design with your customers (part 3) – Translating concepts into winning products and services

Most companies are lost in translation According to research the biggest challenge innovation professionals face is tran...

What is Customer Co-Creation?
Customer Insights , Ideation & Collaboration

What is Customer Co-Creation?

Collaboration within design and market research and social science is changing. We are moving from a user-centered desig...