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Stefan Lindegaard talking

HYPE Webinar: How to Drive Innovation with Customer Insight

Webinar Date: Thu, July 16th, 2015 5:00 PM - 6:00 PM CEST

According to research the biggest challenge innovation managers face is translating marketing opportunities into winning products and services. We often find ourselves lost in translation and have difficulties finding the right customer insight to drive our innovations and increase our innovation success rate. Tomorrow's successful companies will likely be those that have leveraged customer insight to create brands and solutions that are desirable instead of just acceptable. 

In this webinar Elena Ozeritskaya, Fresh Insight, will elaborate   

  • What customer insight is about and how you can generate such insights 
  • How customer insight can drive your innovation management 
  • Crucial steps within your innovation management that are in need of customer insight 
  • Tactics to better integrate customer insight & co-creation into your process


Register for this Webinar now

Michel Meisterjahn

Michel Meisterjahn

Michel is HYPE's Director of Marketing and holds a Master's degree in General and Applied Linguistics from the University of Bonn. Having worked in HYPE’s professional service team for over 5 years, and in the marketing team for 6 more, he has a profound understanding of the diverse challenges innovation professionals face and share around the globe. During that time, he developed a fascination for how specialized technology can help to simplify the complex and manifold challenges for innovation managers.