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Paul Hobcraft

Paul Hobcraft researches and works across innovation, looking to develop novel innovation solutions and frameworks where appropriate. He provides possible answers to many issues associated with innovation with a range of solutions that underpin his advisory, coaching, and consulting work at www.agilityinnovation.com. His aim is to support individuals, teams, and organizations in their innovation activity applying what he has learned to further develop core innovation understanding so clients can achieve positive and sustaining results from their innovating activities to extend and build their capacity and capabilities.

Paul's Posts

Strategy & Alignment

Framing the strategic innovation discussion

Constructing an innovation conversation framework is never easy, we all come at it in different ways and those strategic...

Moving up into a higher collaborative gear
Ideation & Collaboration

Moving up into a higher collaborative gear

For a big majority of us, open innovation is now well established, it is part of our innovation furniture. The quest for...

Tackling the Internal Jobs-to-be-done for Improving Innovation
Methods & Frameworks

Tackling the Internal Jobs-to-be-done for Improving Innovation

We are constantly nudged towards understanding the needs of customers through the jobs to be done approach. So why do we...

5 Reasons for New Product Failure in Your Organization
Governance

5 Reasons for New Product Failure in Your Organization

There are a variety of different views on product failure rates. According to some, the failure rate for new products la...

Are you systematically listening to the input around you?
Ideation & Collaboration

Are you systematically listening to the input around you?

So where do ideas come from? The most popular one is the ‘voice of the customer’ yet this is one of the many ‘voices’ th...

How to categorize your innovation efforts
Strategy & Alignment

How to categorize your innovation efforts

We all operate in very different market conditions, yet how often do we make the fatal mistake of applying a ‘broad brus...

Design Thinking: Inspiration, Ideation and Implementation
Ideation & Collaboration

Design Thinking: Inspiration, Ideation and Implementation

Finally I am completely surrounded. I have that feeling of being somewhat overwhelmed, I can’t twist and turn anymore, i...

Reducing our dependency on others' innovation best practices is essential
Disruption & Transformation

Reducing our dependency on others' innovation best practices is essential

  I often wonder if “best practice” is actually a hidden drug within our organizations that everyone simply craves to be...

Recognizing your types of innovation leadership
People & Culture

Recognizing your types of innovation leadership

Often innovation succeeds or fails by the personal involvement and engagement of a ‘selected’ few. Recognizing the types...

Diffusion and adoption - what we can learn from Everett M. Rogers
Methods & Frameworks

Diffusion and adoption - what we can learn from Everett M. Rogers

According to Professor Clayton Christensen and drawn from his book “Seeing What's Next: Using the Theories of Innovation...

Exploring the criteria for collaborative innovation
Ideation & Collaboration

Exploring the criteria for collaborative innovation

The shape of our collaboration activities has been radically changing in recent years. The combination of technology, th...