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Paul Hobcraft

The longer term winner is open digital innovation
Ideation & Collaboration

The longer term winner is open digital innovation

In my last post I was discussing the effect digital would be having on our innovation activities, be these presently ope...

Are you going all digital on me?
Disruption & Transformation

Are you going all digital on me?

Well are you going all digital on me? So there we all were, getting very comfortable in our open innovation activities, ...

The need for a modern engagement platform
Ideation & Collaboration

The need for a modern engagement platform

There is a real need to think through the modern engagement platforms we require, both externally with our customers and...

Bringing final ideas to market - the hard part of innovation
Governance

Bringing final ideas to market - the hard part of innovation

It seems so simple doesn’t it - “bringing final ideas to market”. So easy to say, yet it does seem so very hard to achie...

Framing the strategic innovation discussion
Strategy & Alignment

Framing the strategic innovation discussion

Constructing an innovation conversation framework is never easy, we all come at it in different ways and those strategic...

Moving up into a higher collaborative gear
Ideation & Collaboration

Moving up into a higher collaborative gear

For a big majority of us, open innovation is now well established, it is part of our innovation furniture. The quest for...

Tackling the Internal Jobs-to-be-done for Improving Innovation
Methods & Frameworks

Tackling the Internal Jobs-to-be-done for Improving Innovation

We are constantly nudged towards understanding the needs of customers through the jobs to be done approach. So why do we...

Questioning internally those product failures
Governance

Questioning internally those product failures

There is a variety of different views on our product failure rates. According to some, the failure rate for new products...

Are you systematically listening to the input around you?
Ideation & Collaboration

Are you systematically listening to the input around you?

So where do ideas come from? The most popular one is the ‘voice of the customer’ yet this is one of the many ‘voices’ th...

How to categorize your innovation efforts
Strategy & Alignment

How to categorize your innovation efforts

We all operate in very different market conditions, yet how often do we make the fatal mistake of applying a ‘broad brus...

Design Thinking: Inspiration, Ideation and Implementation
Ideation & Collaboration

Design Thinking: Inspiration, Ideation and Implementation

Finally I am completely surrounded. I have that feeling of being somewhat overwhelmed, I can’t twist and turn anymore, i...

Reworking our middle to achieve a new innovative shape
Governance

Reworking our middle to achieve a new innovative shape

Let’s admit it; our middle management needs a radical makeover, a new fitness regime to make us far more innovation fit....