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Paul Hobcraft

You Need an Innovation Value Proposition and Here's Why
The Innovation Manager

You Need an Innovation Value Proposition and Here's Why

An innovation value proposition (IVP) is not the easiest place to go. It must build meaning and purpose and provide that...

Why Are We Making Innovation So Complex?
Strategy & Alignment

Why Are We Making Innovation So Complex?

It always amazes me how we limit growth by not investing fully in innovation. While most large companies want to become ...

The Innovation World is Changing Due to the 4th Industrial Revolution
The Innovation Manager

The Innovation World is Changing Due to the 4th Industrial Revolution

There are twin forces at work, feeding off each other. We are facing greater disruption and an increasing innovation pac...

Giving Shape to the Fuzzy Front End of Innovation
The Innovation Manager

Giving Shape to the Fuzzy Front End of Innovation

Imagine this: You're new to your department. Your boss walks in, stares you in the eye, and, as your palms start to swea...

How Absorptive Capacity, Knowledge, and Idea Management Build Innovation Competence
Strategy & Alignment

How Absorptive Capacity, Knowledge, and Idea Management Build Innovation Competence

Let's start with some defining statements and then explore Absorptive Capacity, as it has an important role to play in i...

Offering a Real Clarity to Their Innovating Future: Munich RE
Trends & Future Thinking

Offering a Real Clarity to Their Innovating Future: Munich RE

The most impressive presentation I reviewed in 2017 was the one from Munich Re, held on 21st November 2017 on their inve...

The Knowns and Unknowns of the Front End of Innovation
Methods & Frameworks

The Knowns and Unknowns of the Front End of Innovation

The above quote is from the former U.S. Secretary of Defense Donald Henry Rumsfeld, who mentioned “unknown unknowns” (Ru...

Improving your Business Potential for Innovation - Limitations and Criticisms of Design Thinking
Methods & Frameworks

Improving your Business Potential for Innovation - Limitations and Criticisms of Design Thinking

Let me summarize where we are today in Design Thinking. Design Thinking has raised a lot of expectations as well as its ...

Don't Lose Sight of Innovation's Real Purpose by Looking Deeper Into the Portfolio Management System
Strategy & Alignment

Don't Lose Sight of Innovation's Real Purpose by Looking Deeper Into the Portfolio Management System

We have all become totally wrapped up in “Innovation Theatre.” Some have called these song and dance routines, others li...

Why a Job-To-Be-Done Approach Can Be Crucial for the Success of Your Innovation Program
Methods & Frameworks

Why a Job-To-Be-Done Approach Can Be Crucial for the Success of Your Innovation Program

How often do you get caught up in the numbers game in innovation? You are encouraged to generate lots and lots of ideas,...

The Rise of Platform Business Models
Methods & Frameworks

The Rise of Platform Business Models

We have seen an incredible rise of platforms that have become part of our everyday lives. Whether it's Apple, Google, eB...

An Introduction to Design Thinking for Innovation
Methods & Frameworks

An Introduction to Design Thinking for Innovation

“Design thinking draws on logic, imagination, intuition and systemic reasoning to explore the possibilities of what coul...