Paul Hobcraft

Paul Hobcraft researches and works across innovation, looking to develop novel innovation solutions and frameworks where appropriate. He provides possible answers to many issues associated with innovation with a range of solutions that underpin his advisory, coaching, and consulting work at www.agilityinnovation.com. His aim is to support individuals, teams, and organizations in their innovation activity applying what he has learned to further develop core innovation understanding so clients can achieve positive and sustaining results from their innovating activities to extend and build their capacity and capabilities.

Paul's Posts

Strategy & Alignment

Why Your Organization Needs to Invest in Innovation Capital

Innovation capital is one of the primary catalysts to value creation. And while understanding and investing in innovatio...

An Introduction to Design Thinking for Innovation
Methods & Frameworks

An Introduction to Design Thinking for Innovation

“Design thinking draws on logic, imagination, intuition and systemic reasoning to explore the possibilities of what coul...

You Need an Innovation Value Proposition - and Here's Why
The Innovation Manager

You Need an Innovation Value Proposition - and Here's Why

An innovation value proposition (IVP) is not the easiest place to go. It must build meaning and purpose and provide that...

Why Are We Making Innovation So Complex?
Strategy & Alignment

Why Are We Making Innovation So Complex?

It always amazes me how we limit growth by not investing fully in innovation. While most large companies want to become ...

The Innovation World is Changing Due to the 4th Industrial Revolution
The Innovation Manager

The Innovation World is Changing Due to the 4th Industrial Revolution

There are twin forces at work, feeding off each other. We are facing greater disruption and an increasing innovation pac...

Giving Shape to the Fuzzy Front End of Innovation
The Innovation Manager

Giving Shape to the Fuzzy Front End of Innovation

Imagine this: You're new to your department. Your boss walks in, stares you in the eye, and, as your palms start to swea...

How Absorptive Capacity, Knowledge, and Idea Management Build Innovation Competence
Strategy & Alignment

How Absorptive Capacity, Knowledge, and Idea Management Build Innovation Competence

Let's start with some defining statements and then explore Absorptive Capacity, as it has an important role to play in i...

The Knowns and Unknowns of the Front End of Innovation
Methods & Frameworks

The Knowns and Unknowns of the Front End of Innovation

The above quote is from the former U.S. Secretary of Defense Donald Henry Rumsfeld, who mentioned: “unknown unknowns” (R...

Why a Job-To-Be-Done Approach Can Be Crucial for the Success of Your Innovation Program
Methods & Frameworks

Why a Job-To-Be-Done Approach Can Be Crucial for the Success of Your Innovation Program

How often do you get caught up in the numbers game in innovation? You are encouraged to generate lots and lots of ideas,...

The Rise of Platform Business Models
Methods & Frameworks

The Rise of Platform Business Models

We have seen an incredible rise of platforms that have become part of our everyday lives. Whether it's Apple, Google, eB...

The Baldrige Framework: In Pursuit of Excellence
Methods & Frameworks

The Baldrige Framework: In Pursuit of Excellence

The history of management is littered with outmoded fads, those tools that seem to have a short shelf-life. There are a ...