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Elena Ozeritskaya

Elena Ozeritskaya is an expert on Customer Insight with a passion for creativity & innovation. During her time at Unilever and Syngenta, she was responsible for driving innovation projects with Customer Insight. Using cutting edge methodologies and tools she conducted insight work for the ground breaking “Dirt is Good” Persil campaign for Unilever and won the Innovation Award 2012 with Syngenta developing it’s “Sweet & Seedless snack pepper” from inception to launch with Customer Insight.

Elena's Posts

Customer Insights , Ideation & Collaboration

How customer instinct can help you innovate

Forrester says “we live a world that is data rich but insight poor”. Many companies say they are Customer Centric and ha...