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Elena Ozeritskaya

Elena Ozeritskaya is an expert on Customer Insight with a passion for creativity & innovation. During her time at Unilever and Syngenta, she was responsible for driving innovation projects with Customer Insight. Using cutting edge methodologies and tools she conducted insight work for the ground breaking “Dirt is Good” Persil campaign for Unilever and won the Innovation Award 2012 with Syngenta developing it’s “Sweet & Seedless snack pepper” from inception to launch with Customer Insight.

Elena's Posts

Methods & Frameworks

How to Develop a Blue Ocean Strategy with Customer Instinct

To survive in highly competitive and changing markets, it’s essential for businesses to come up with meaningful, success...

Want to be Successful at Innovation? Start exploring your Customers’ “Jobs to be done”!
Ideation & Collaboration

Want to be Successful at Innovation? Start exploring your Customers’ “Jobs to be done”!

Today’s customers only want interactions that are relevant, personalized, and based on a customer’s situation and prefer...

How customer instinct can help you innovate
Ideation & Collaboration

How customer instinct can help you innovate

Forrester says “we live a world that is data rich but insight poor”. Many companies say they are Customer Centric and ha...