Elena Ozeritskaya
Elena's Posts
Unlocking Customer Experience Innovation: A Step-by-Step Approach
Customer experience has become a major differentiator for large companies. In a McKinsey survey of senior executives, 90...
Customer Co-Creation: Benefits, Tips and Examples
More and more businesses are shifting from a user-centered design process to a collaborative experience as companies see...
The most effective brainstorming techniques for generating innovative ideas
What first comes to your mind when you think of brainstorming? Typically, it’s involved a group of people actively discu...
Inside-out versus outside-in strategy: Which is better for your business?
As a passionate customer insight strategist, I tend to prefer an outside-in business strategy, meaning one that looks at...
What is Good Customer Insight?
Extracting customer insights can be a time-consuming and challenging process. It requires a lot of effort to articulate ...
How Understanding Customers' Jobs to Be Done Drives Innovation
Today’s customers only want interactions that are relevant, personalized, and based on a customer’s situation and prefer...
3 Lessons for Innovation Managers from the Real Wolf of Wall Street
You may not have heard about Jordan Belfort before the success of Martin Scorsese’s “The Wolf Of Wall Street”. That movi...
