Elena Ozeritskaya
Elena's Posts
Inside-out versus outside-in strategy: Which is better for your business?
As a passionate customer insight strategist, I tend to prefer an outside-in business strategy, meaning one that looks at...
8 Tips to Help Design Your Customer Journey Map
We are moving from value-in-exchange to value-in-use. You don’t want to buy a car, you want to buy mobility. Instead of ...
Brainstorming Techniques - How to Brainstorm by Yourself
In general, people tend to brainstorm in groups. That particular method of generating ideas has become a standard soluti...
How to Get Started Innovating on Customer Experience
In recent years, customer experience has emerged as a major differentiator for large companies. In a McKinsey survey of ...
What is a good customer insight?
Insights don’t always come together quickly or easily when developing ideas and concepts. Mostly, it takes a lot of time...
3 Lessons for innovation managers from the Real Wolf of Wall Street
You may not have heard about Jordan Belfort before the success of Martin Scorsese’s “The Wolf Of Wall Street”. That movi...
What is Customer Co-Creation?
Collaboration within design and market research and social science is changing. We are moving from a user-centered desig...
How to Develop a Blue Ocean Strategy with Customer Instinct
To survive in highly competitive and changing markets, it’s essential for businesses to come up with meaningful, success...
Want to be Successful at Innovation? Start exploring your Customers’ “Jobs to be done”!
Today’s customers only want interactions that are relevant, personalized, and based on a customer’s situation and prefer...
How customer instinct can help you innovate
Forrester says “we live a world that is data rich but insight poor”. Many companies say they are Customer Centric and ha...
