An Introduction to Customer Journey Mapping
We are moving from value-in-exchange to value-in-use. You don’t want to buy a car, you want to buy mobility. Instead of ...
Common Fears of Starting an Open Innovation Initiative and How to Resolve Them
Adding external elements to an internal innovation program can prove a true rite of passage. The transition requires an ...
Why You Need a Diverse Ecosystem of Perspectives to Drive Innovative Thinking
Editor's Note: Andy Seferta is Head of Ecosystem and Analyst Engagement, Digital Technology Services, Fujitsu EMEIA. Thi...
The Innovation Manager's Summer Reading List 2019
Is it just me, or does this also happen to you? Summer after summer it's the same. Usually, at the beginning of the seas...
The Only Way to Understand (Innovation) Success is by Measuring Failure
Success is a scarcity, especially in innovation. In fact, one of the few certainties in life is that everything will fai...
4 Practices Innovation Managers Should Retire (And 4 to Keep)
Every year, new tools, technologies, practices, and even full-rounded ideologies invade the innovation space. Those of u...
How Do You Create an Innovation Culture?
This is the second part of a two-part series in building an innovation culture. Make sure to read Part 1: What You Need ...
10 Rules of Innovation Management - Part 5: Evaluation and Recognition
This is the fifth and final part of the broader series on the "10 Rules of Innovation Management," which has been brimmi...
Why the Voice of the Innovator Matters Now More than Ever
We are caught up in a polarizing world. Technology is either thrilling or frightening. Robots, automation, and intellige...
10 Rules of Innovation Management - Part 4: Communication and Transparency
This is the fourth part of the broader series on "The 10 Rules of Innovation Management." In five publications, I share ...
10 Rules of Innovation Management - Part 3: Seeding and Advocates
This is the third part of the broader series on "10 Rules of Innovation Management." In five publications, I’ll share 10...
