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the hype innovation blog

Get Out of the Building and Go Cross-Industry to Seek Radical Ideas

Posted by Paul Hobcraft on Aug 3, 2016 12:56:20 PM

We all value those times when we can step away from our desk, from the computer or phone and step outside. Some do this because of a necessity of toping up the nicotine levels, others just simply to step away and freshen up.

Another reason to get out of the office, is when it comes to thinking differently within business Steve Blank has a rallying cry of “get out of the building” as part of the Customer Development Manifesto, to turn the hypothesis into real customer needs through gathering hard customer data.

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Topics: Radical Innovation, The Innovation Manager

Innovation in the Boardroom

Posted by Stefan Lindegaard on Mar 30, 2016 9:56:08 AM

How much focus should innovation efforts and capabilities have in the boardroom? I have been thinking about this after two recent interactions. First, I stumbled over this short intro in a press-release. 

“Three quarters (74%) of employees say their company does not have a strategy, process, and tools in place to encourage the sharing of ideas. As a result, one third of suggestions which could improve business ROI never even make it to the boardroom.”

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Topics: Radical Innovation, Innovation Culture

Four future innovations to get excited about

Posted by Oana-Maria Pop on Jun 1, 2015 10:51:00 PM

Ever heard of the Doomsday Clock? It’s a symbolic timepiece that conveys how close we are to destroying our civilization with (innovative) technologies of our own making. According to recent estimates, man-made pandemics, cyber warfare, killer robots, number of nuclear warheads per capita, sea level rises and the horrendous piling of non-necessities thanks to e-commerce (same principle as the sea level rise except it occurs in your garage) have brought us no less than three minutes to midnight. Maintained since 1947 by the members of the Science and Security Board of the Bulletin of the Atomic Scientists, an optimistic bunch, you will agree, the clock is both appreciated and ridiculed around the world. In the words of Scott Brown at WIRED, “As meme, metaphor, and instrument of civic awareness, the Doomsday Clock is unmatched”.

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Topics: Radical Innovation, Disruption

Let’s Stop Talking About Innovation Culture and Just Execute

Posted by Stefan Lindegaard on May 26, 2015 7:00:00 AM

When I work and interact with large companies on innovation, one of the most discussed topics is how to develop a stronger innovation culture.

It is hard to define exactly what an innovation culture looks like, just as it is difficult to provide a single definition of innovation. I believe that it is very much up to each individual company to create a common language and understanding of these terms that fit the unique situation of the company.

In the context of this post, I assume that you have an overview of the key elements (such as an agile, adaptive workforce) and benefits (i.e., bring better products and services to market faster than your competitors) related to an innovation culture.

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Topics: Radical Innovation, Innovation Culture

What we can learn from the Arthur D. Little Breakthrough Innovation Survey

Posted by Oana-Maria Pop on Apr 15, 2015 9:50:07 AM

The capacity to deliver a consistent pipeline of breakthrough innovations might sound like the effect of one of Papa Smurf’s potions (you know The Smurfs right?) but the (mis)perception did certainly not stop the down-to-earth experts at Arthur D. Little from exploring the possibility further via the recent “Breakthrough Innovation Survey” developed by Anders Johansson, Rick Eagar and Fredrik Härenstam.

In as follows are some highlights from the “Systematizing Breakthrough Innovation” report, a copy of which is available for download on the company’s website.

(extra reading tip: I’ve previously covered ADL’s “The Creativity Era – a new paradigm for business”; full-text PDF is right here).

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Topics: Radical Innovation, Research

Peter Thiel’s 7 Questions for Product Innovation

Posted by Tim Woods on Jan 12, 2015 8:30:00 AM

In his book Zero to One, Peter Thiel looks at why the cleantech industry crashed, and believes that most cleantech companies failed to adequately answer one or more of seven fundamental questions about their business. Although these questions are primarily for businesses as a whole - and in particular technology startups - they are equally applicable for new product innovations. It’s worth asking if your pipeline of innovations can adequately respond to them.

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Topics: Radical Innovation, Disruption

The Greatest Idea Campaign Ever Run

Posted by Tim Woods on Aug 20, 2014 7:00:00 AM

Since joining the industry in 2001, I've seen a lot of really good idea campaigns. Many have produced breakthrough ideas, from the most unlikely of sources. But I’ve never seen a campaign which changed the course of history. This next example did just that, and might be the best idea campaign ever run.

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Topics: Crowdsourcing, Radical Innovation

How to categorize your innovation efforts

Posted by Paul Hobcraft on Aug 6, 2014 7:00:00 AM

We all operate in very different market conditions, yet how often do we make the fatal mistake of applying a ‘broad brush’ approach to our innovation activities?

Also we try to simplify our innovation into a few types, be those disruptive, incremental or radical. But in reality we are making this classic mistake of not appreciating the complexities within the innovation options we can pursue. We often refine our thinking far too early.

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Topics: Radical Innovation, Innovation Processes

Exploring Diffusion and Adoption of New Innovation - Part 1

Posted by Paul Hobcraft on Apr 15, 2014 8:30:00 AM

According to Professor Clayton Christensen and drawn from his book “Seeing What's Next: Using the Theories of Innovation to Predict Industry Change, by Clayton M. Christensen, Scott D. Anthony, and Erik A. Roth. Harvard Business School Press, the only way to look into the future is to use theories.

The best way to make accurate sense of the present, and the best way to look into the future, is through the lens of theory.” The theory of innovation helps to understand the forces that shape the context and influence natural decisions.

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Topics: Radical Innovation, Pace of Change

Disruptive Innovation – An opportunity for growth

Posted by Khattab Al-Ali on Mar 10, 2014 9:00:00 AM

You cannot outperform a marketplace if you adhere to its conventions.

Jean-Marie Dru, CEO TBWA

Facebook, the largest social network worldwide, still thriving and still growing, is buying Whatsapp, a startup-like SME for $19bn. What happened? With 1.2bn registered users (700 million of them active every day) Whatsapp is nowadays outperforming Facebook. It attracts nearly one million new users per day, a number Facebook cannot match. Particularly young users, the digital natives, have changed their communication patterns and have started to use alternative channels – primarily Whatsapp.

What this acquisition reveals is that the pace of change is increasingly accelerating. Market leaders are threatened by new players that disrupt their business models. Consider the progressive turnover rate of the Fortune 500 (Figure 1), and how even well established players in mature markets can nowadays lose market share in increasingly short timespan. Look at Dell and HP, who both were the leading vendors in the personal computer space – until they suddenly weren’t. Both didn’t recognize the shift in consumer demands – their traditional customer base has started to use new technologies to cope with daily tasks they traditionally have used personal computers for.

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Topics: Radical Innovation, Pace of Change

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