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the hype innovation blog

Applying the Four Lenses of Innovation

Posted by Paul Hobcraft on Sep 15, 2015 5:00:00 AM

Rowan Gibson wrote a book called “The Four Lenses of Innovation: A power tool for creating thinking” that came out earlier this year.

This is a book well worth obtaining and working through. Why? Well, it provides an understanding to the thinking patterns that lead innovators to their big ideas. By emulating these thinking patterns Rowan suggests you can really teach people the skills to improve all of our creative abilities for idea generation and imaginative problem-solving.

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Topics: Research, Innovation Processes

How to Integrate Trend Scouting with Innovation Management

Posted by Michel Meisterjahn on May 8, 2015 2:27:00 PM


At the beginning of this year, HYPE joined forces with TRENDONE, a leading provider of trend analyses. HYPE now offers an interface between TRENDONE’s database, the Trendexplorer, and our innovation management platform HYPE Enterprise.
So far, we have seen mainly two reactions towards the topic of trends and trend analysis, to which I would like to give some first answers in this article:

  • “Sure, it’s nice, but where is the business value?”
  • “I get the idea, but how can I best put it to use?” 

The first question is crucial, of course – if you don’t see any business benefit in trend analysis, there is simply no reason to invest in it. So what are trends good for?

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Topics: Innovation Processes

Bringing final ideas to market - the hard part of innovation

Posted by Paul Hobcraft on Nov 12, 2014 7:00:00 AM

It seems so simple doesn’t it - “bringing final ideas to market”. So easy to say, yet it does seem so very hard to achieve. Everything we should be aiming at is ‘successful execution’, it’s the last, hard five yards of all the work that went into something, which can be finally realized and come to ‘commercial life’.

Here in Europe it is often suggested that “Europe is the cradle of creativity”, perhaps but I think the “United States is the crucible of innovation”, it forges ideas and takes them to market far better. In the US there is this powerful push to make money far more and to realize innovation, as clearly you must focus on the ‘making money part.’

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Topics: Innovation Processes

Questioning internally those product failures

Posted by Paul Hobcraft on Sep 11, 2014 12:58:00 PM

There is a variety of different views on our product failure rates. According to some, the failure rate for new products launched for instance in the grocery sector is 70 to 80 percent in the US. For smaller US food businesses launching new products, the success rate is even lower around 11 percent. These are really high failure rates but is this a myth or reality? How does your organization evaluate product failures? Do you really want to talk about them?

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Topics: Innovation Processes

How to categorize your innovation efforts

Posted by Paul Hobcraft on Aug 6, 2014 7:00:00 AM

We all operate in very different market conditions, yet how often do we make the fatal mistake of applying a ‘broad brush’ approach to our innovation activities?

Also we try to simplify our innovation into a few types, be those disruptive, incremental or radical. But in reality we are making this classic mistake of not appreciating the complexities within the innovation options we can pursue. We often refine our thinking far too early.

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Topics: Radical Innovation, Innovation Processes

Campaigns are the driver for idea management success

Posted by Tim Woods on Jun 11, 2014 8:30:00 AM

In a recent Booz & Company study it was reported that only 40% of the 1,000 most innovative companies have a structured idea management program in place (The Global Innovation 1000: Navigating the Digital Future). A surprising fact given the importance of idea generation in the innovation process. This means that 60% of the biggest and best companies in the world are still using archaic methods to collect, organize, and manage ideas. Whether it be offline in face-to-face brainstorming sessions, using email, excel spreadsheets, open suggestion boxes - or ultimately, no idea gathering at all.

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Topics: Innovation Programs, Innovation Processes

The ecosystem era - Apple, Google and AllTheWeb

Posted by Haydn Shaughnessy on May 5, 2014 3:11:37 PM

Innovation ecosystems are emerging as a topic of discussion in academic circles. I want to place them in context. For sure innovation managers need to know more about ecosystems and in my last post about social media, I made the point that social media skills are a necessity if companies are to attract people to their innovation efforts.

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Topics: Innovation Processes

Are you opening up the Stage Gates to let the new innovating world in?

Posted by Paul Hobcraft on Mar 12, 2014 8:58:26 AM

Surprisingly the Stage-Gate concept was created in the 1980’s and led to Robert G Cooper’s different evolutions of this evolving and absorbing many new practices and experiences gained by different organizations across this time.

There is no question the Stage-Gate process has had a significant impact on the conception, development and launch of new products. Yet there have been consistent criticisms as the world of innovation has moved on. Today it is faster-paced, far more competitive and global and become less predictable. The cries of the Stage-Gate process as being too linear, too rigid and far too planned, bordering on prescriptive. The gates are too structured and the constant ‘creep’ of the controlling bureaucracy surrounding it in paperwork, checklists and justification has simply led to so much non-value-added work.

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Topics: Innovation Processes, Open Innovation

The Innovation Maturity Model – Becoming More Adaptive

Posted by Haydn Shaughnessy on Feb 25, 2014 10:44:32 AM

Earlier this month HYPE published a white paper on innovation maturity. I wrote it so I’d like to engage you in some of the issues. In conversation with Tim Woods and Colin Nelson at HYPE, we agreed that organizations tend to graduate their innovation practices over time, yet we always talk about innovation practice as if it is kind of static. You do innovation – open innovation of social (hackathon, jam) or reverse. It’s innovation. But actually when companies engage with innovation practices they go through changes. Innovation is a catalyst for some form of transformation.

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Topics: Innovation Processes, Business Transformation

Beyond Product v Service: The Age of the Device

Posted by Haydn Shaughnessy on Feb 5, 2014 12:42:43 PM

The giant construction services firm Bechtel has a very interesting take on what an app should be, and how enterprise apps relate to business processes. Their approach holds many lessons for companies wanting to innovate their processes but it also illuminates the growing importance of the device. In future so much business will be mediated by a device that you need a device strategy.

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Topics: Customer Insights, Innovation Processes

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