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the hype innovation blog

Is Innovation a buzz word or a buzzkill?

Posted by Zach Chertok on Mar 10, 2016 3:46:18 PM

‘Innovation’ – the act or process of developing a new method, idea, or product

Most companies are neurotic about this term ‘innovation’. For most, it has become a buzzword that is synonymous with driving new value and creating new markets (duh). But in a world where institutions and the people leading them pass the buck on risk to the next available hand unwittingly available to receive it, does innovation have any intrinsic value?

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Topics: Ideation & Collaboration

Two Brains are Better than One: The Benefits of Crowdsourcing Your Innovation

Posted by Maria Wenning on Feb 17, 2016 9:20:05 AM

It's difficult to measure with any real precision how much the Internet has changed the way we do business and live life. One such way is the concept of 'crowdsourcing.' In an era when garnering the assistance of venture capitalists is increasingly difficult, due to tremendous competition, crowdsourcing can often be used to get a company or idea off the ground without that elusive help. But crowdsourcing has moved far beyond merely collecting money. It's now a viable way to innovate.

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Topics: Ideation & Collaboration

Open Innovation and Crowdsourcing Best Practices

Posted by Maria Wenning on Jan 20, 2016 5:00:00 AM

Open innovation (also known as user, cumulative, mass, or distributed innovation, or as know-how trading) and crowdsourcing are both affordable, reliable, powerful ways to keep your company on the cutting edge of innovative ideas and products. But if these techniques aren't used properly, they can fail to yield the results you're hoping for. First, you need to understand when to utilize open innovation and when crowdsourcing is the better option. After that, you need to leverage the right platforms at the right times in the right ways in order to produce success. Here's how you can score with these innovation strategies.

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Topics: Ideation & Collaboration

To Innovate is to Pitch and is To Flirt

Posted by Jaspar Roos on Sep 16, 2015 6:00:00 AM

One of the problems I encounter regularly is that selling innovation is very difficult. But why? It’s like a pitch, and many people are not used to speaking in public. So I want to give you some helpful tips, having been there, and done that.

Why do you pitch? To get some funds into the bloodstream of your company, increase your network, to get new customers. After all, no money – no funny... On average, the catcher you are presenting to gets a couple of dozen proposals per week. It’s not just that you are not the only one, but you are one of the many one-to-many. So it’s only natural that they don’t spend the time you’d like them to do considering your idea’s potential.

Still, you can turn the odds in your favor, make sure you stand out from the crowd and get remembered. How? – Flirt a bit. To pitch is to flirt. It should be personal.

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Topics: Ideation & Collaboration

Collaboration overload: when the outcome of your innovation effort is less than the sum of its parts

Posted by Oana-Maria Pop on Sep 14, 2015 6:00:00 AM

Here is an outlandish but probably familiar thought: We employ too many mechanisms to move ideas forward and far too few to grow promising ones “back”.

The root cause of this imbalance is leaders’ intolerance to risk accessorised with a “practical” collaboration protocol inside the company or, more recently, tailor-made software to do the housekeeping. As a result – intended or otherwise – the IT tool or habit (or both) work swiftly and uninterruptedly to place a disproportionate amount of emphasis on indexing, analysing, and transforming tried & tested (sometimes out-dated) ideas into something which is, at its best, only faintly useful to the company. While burning out a few key members of staff too.

Although this process can vary in length from a few weeks to months or even years (depending on the length of the innovation project in question), the conclusion is always the same:

Too much collaboration and most of it for all the wrong reasons.

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Topics: Ideation & Collaboration

Pitching: don’t play the game, play the player

Posted by Jaspar Roos on Jul 10, 2015 7:00:00 AM

Imagine this: They have finally called! Someone wants to hear your idea. Imagine, maybe even invest in it. Your mind starts creating exciting scenarios, wave of thrill and anticipation follows. At first, you cannot even believe your luck…after all, you came up with the idea while waiting for your pall Steve at that coffee place around the corner. 

Half an hour and a dozen phone calls to friends and family later, it hits you – you actually need to talk to people. It’s not just anyone, but potential stakeholders and investors. How’s your pitch?

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Topics: Ideation & Collaboration

How to trigger valuable discussions in collaborative innovation?

Posted by Christoph Sohn on Jun 2, 2015 5:13:31 PM

An essential part of a modern innovation platform - and hence the difference to a mere idea drop box - is the possibility for the community to collaborate in order to discover ideas with great potential, pinpoint weaknesses of some ideas and develop good ones further. The main feature to support this is the discussion functionality which allows every user to leave comments on an idea which are visible to others.

Good comments add pieces of information to the idea which are helpful in the review and concepting phase. But what are actually "good", useful comments, that we‘d like to get?

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Topics: Ideation & Collaboration

Inside-out versus Outside-in – what’s the better strategy? (part 2)

Posted by Elena Ozeritskaya on May 18, 2015 9:10:00 PM

Different studies have shown that 40-90 percent of innovations fail. Studies have also shown that innovation processes involving customers, especially lead users, are more likely to succeed in the market place since they just have better and more creative ideas than internal product developers.

An Outside-In approach to business

In the outside-in company, as opposed to inside-out one, the key word is need, not product. Their people think expansively. They're totally immersed in the minds of their customers, looking for ways to expand demand. Their business plans and value propositions derive from the marketplace, based on the knowledge gathered at ground level. Often, the needs they define haven't yet been identified by the customers themselves.

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Topics: Ideation & Collaboration

Inside-out versus Outside-in – what’s the better strategy? (part 1)

Posted by Elena Ozeritskaya on May 14, 2015 5:54:38 PM

The Inside-Out approach is guided by the belief that the inner strengths and capabilities of the organisation will produce a sustainable future. The Outside-In approach is instead guided by the belief that customer value creation is the key to success.

As a passionate Customer Insight Strategist I tend to prefer the Outside-in approach to business looking at your customers’ latent/hidden needs and translate them into solutions that will serve them.

However I must say that I am intrigued with companies that do what they believe in and stay close to what they know best.

An Inside-Out approach to business

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Topics: Ideation & Collaboration

How to Integrate Trend Scouting with Innovation Management

Posted by Michel Meisterjahn on May 8, 2015 2:27:00 PM


At the beginning of this year, HYPE joined forces with TRENDONE, a leading provider of trend analyses. HYPE now offers an interface between TRENDONE’s database, the Trendexplorer, and our innovation management platform HYPE Enterprise.
So far, we have seen mainly two reactions towards the topic of trends and trend analysis, to which I would like to give some first answers in this article:

  • “Sure, it’s nice, but where is the business value?”
  • “I get the idea, but how can I best put it to use?” 

The first question is crucial, of course – if you don’t see any business benefit in trend analysis, there is simply no reason to invest in it. So what are trends good for?

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Topics: Ideation & Collaboration

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