<img height="1" width="1" src="https://www.facebook.com/tr?id=1483239291704574&amp;ev=PageView &amp;noscript=1">

the hype innovation blog

Deeper reading or quick summary- often we don’t have the time?

Posted by Paul Hobcraft on Aug 19, 2015 12:59:00 AM

I recently wrote a post “Delving into a complex world- finding research to help you learn and adapt”. On reflection I should have replaced the word “research” with “time”……to help you learn and adapt.

Finding time is a real struggle and going that extra mile to read thought leadership views can be a step to far, I know but I can’t help myself, it is part of my job and certainly for me, many are really worth it.

In that post I was recommending Deloitte and their thought leadership as a good place to visit. Now I’m not sure how many of you actually did and it was suggested by “the man” in charge of this blog to pick out a few and make a post summary of these as ones that might be useful, so I’ve chosen two that challenge and break ground.

Read More

Topics: Design-driven Innovation, Research, Business Model Innovation

Co-design with your customers (part 3) – Translating concepts into winning products and services

Posted by Elena Ozeritskaya on Jul 25, 2014 11:50:30 AM

Most companies are lost in translation

According to research the biggest challenge innovation professionals face is translating marketing opportunities into winning products:

Why is there a translation challenge?

It’s simple. Traditional research methods like focus groups, do not provide the knowledge necessary for accurate translation. Focus group moderators typically ask customers directly what they want and why. This approach may work for familiar products, but customers struggle to envision novel offerings.

Read More

Topics: Customer Insights, Design-driven Innovation

Co-design with your customers (part 2) – New tools to access customer experience

Posted by Elena Ozeritskaya on Jul 24, 2014 12:29:00 PM

Different ways to access customer experience

The different ways of accessing experience have evolved over time. Traditional design research methods were focused primarily on observational research (i.e., looking at what people do and use). Traditional market research methods, on the other hand, have been focused more on what people say and think (through focus groups, interviews, and questionnaires). The new tools are focused on what people make, i.e., what they create from the toolkits we provide for them to use in expressing their thoughts, feelings and dreams.

Read More

Topics: Customer Insights, Design-driven Innovation

Co-design with your Customers (part 1) – A shift in perspective

Posted by Elena Ozeritskaya on Jul 23, 2014 10:29:00 AM

Collaboration within design and market research and social science is changing. We are moving from a user-centered design process to that of participatory experiences. It’s a shift in attitude from designing for users to one of designing with users. It is a new design movement that will require new ways of thinking, feeling and working.

Read More

Topics: Customer Insights, Design-driven Innovation

Inspiration, Ideation and Implementation

Posted by Paul Hobcraft on Jun 30, 2014 8:30:00 AM

Finally I am completely surrounded. I have that feeling of being somewhat overwhelmed, I can’t twist and turn anymore, it simply will not go away. Do I throw myself off the building or decide to listen a little longer? It really is forcing me to think.

Today it seems whenever I pick up a business book each chapter has a section on it. Also I seem not to be able to not fall over all the articles extolling its virtues, I mindlessly Google it and you can see your whole life flash before you, if you decided to investigate this seriously.

Read More

Topics: Design-driven Innovation, Creativity

Build your innovation culture…the rise of humor driven innovation

Posted by Jaspar Roos on Jan 15, 2014 9:39:00 AM

Business guru Guy Kawasaki believes that people generally waiver between two dominant mindsets: microscopes and telescopes. Microscope thinking focuses on understanding and improving existing processes, whereas telescope thinking gazes outward at new possibilities. He champions the telescope approach for forward looking organizations. I would like to telescope into the future with some first thoughts about humor driven innovation. 

Read More

Topics: Innovation Culture, Design-driven Innovation, Humor

Four examples of design-driven innovation

Posted by Oana-Maria Pop on Jan 1, 2014 3:53:00 PM

When thinking about innovation, we tend to do so from two important angles. The first, and more likely to make headlines, is radical innovation. Sometimes referred to as breakthrough, discontinuous or disruptive, radical innovation entails a significant shift from existing performance by providing something new to the world. Something that will dramatically change customer expectations and eventually replace existing methods or know-hows; a major “level up” if you will. Think transistor radios, pocket calculators or LCD TVs. The second key perspective is the incremental innovation angle. This is the type of innovation effort that focuses more on addressing customer pain points through line extensions and upgrades to existing products or services; by contrast to radical innovation, advancements are demanded (or pulled) by the market. Garments, beauty products, detergents, food packaging, household appliances and many more fall into the latter category.

Read More

Topics: Radical Innovation, Incremental Innovation, Design-driven Innovation

Subscribe to the Blog

Subscribe to the Blog
Business Innovation Brief