Paul Hobcraft

Paul Hobcraft

Paul Hobcraft researches and works across innovation, looking to develop novel innovation solutions and frameworks where appropriate. He provides possible answers to many issues associated with innovation with a range of solutions that underpin his advisory, coaching, and consulting work at www.agilityinnovation.com. His aim is to support individuals, teams, and organizations in their innovation activity applying what he has learned to further develop core innovation understanding so clients can achieve positive and sustaining results from their innovating activities to extend and build their capacity and capabilities.

Paul's Posts

Innovation Management

Capturing Customer Needs Effectively: A Deep Dive into the Jobs-to-be-Done Approach

Innovation usually relies on various methods like focus groups, interviews, surveys, and customer feedback to identify c...

Strategic Goals and Innovation Alignment: The Choice Cascading Model
Innovation Management

Strategic Goals and Innovation Alignment: The Choice Cascading Model

Many organizations struggle with aligning their innovation activities with their strategic business goals. More often th...

How to Create an Impactful Innovation Environment
Managing Innovation

How to Create an Impactful Innovation Environment

The culture and atmosphere in a team can either stimulate a spirit of innovation or destroy the thirst for it. How can y...

The Future of Crowdsourcing: What Are the Main Trends?
Ideation & Collaboration , Idea Management

The Future of Crowdsourcing: What Are the Main Trends?

For decades, crowdsourcing has been animportantidea-generation method for many companies. By bringing together a diverse...

How to Apply the Four Lenses of Innovation
Methods & Frameworks

How to Apply the Four Lenses of Innovation

Rowan Gibson wrote a book called “The Four Lenses of Innovation: A Power Tool for Creating Thinking”. This is a book wel...

Building a Compelling Business Case for an Integrated Innovation Framework
Methods & Frameworks

Building a Compelling Business Case for an Integrated Innovation Framework

All too often strategy is not influencing the behaviours and outcomes around innovation, it is simply allowing them to b...

An Introduction to Design Thinking for Innovation
Methods & Frameworks

An Introduction to Design Thinking for Innovation

“Design thinking draws on logic, imagination, intuition and systemic reasoning to explore the possibilities of what coul...

The Innovation World is Changing Due to the 4th Industrial Revolution
The Innovation Manager

The Innovation World is Changing Due to the 4th Industrial Revolution

There are twin forces at work, feeding off each other. We are facing greater disruption and an increasing innovation pac...

Giving Shape to the Fuzzy Front End of Innovation
The Innovation Manager

Giving Shape to the Fuzzy Front End of Innovation

Imagine this: You're new to your department. Your boss walks in, stares you in the eye, and, as your palms start to swea...

How Absorptive Capacity, Knowledge, and Idea Management Build Innovation Competence
Strategy & Alignment

How Absorptive Capacity, Knowledge, and Idea Management Build Innovation Competence

Let's start with some defining statements and then explore Absorptive Capacity, as it has an important role to play in i...

The Rise of Platform Business Models
Methods & Frameworks

The Rise of Platform Business Models

We have seen an incredible rise of platforms that have become part of our everyday lives. Whether it's Apple, Google, eB...