<img height="1" width="1" src="https://www.facebook.com/tr?id=1483239291704574&amp;ev=PageView &amp;noscript=1">

the hype innovation blog

Paul Hobcraft

Paul Hobcraft researches and works across innovation, looking to develop novel innovation solutions and frameworks where appropriate. He provide possible answers to many issues associated around innovation with a range of solutions that underpin his advisory, coaching and consulting work at www.agilityinnovation.com . His aim is to support individuals, teams and organizations in their innovation activity applying what he has learnt to further develop core innovation understanding so clients can achieve positive and sustaining results from their innovating activities to extend and build their capacity and capabilities.
Find me on:

Recent Posts

The difference between DMAIC, DMADV, and Innovation Management

Posted by Paul Hobcraft on Apr 10, 2017 7:00:00 AM

Now many of you might not be any the wiser on what DMAIC and DMADV might mean, unless you have had some exposure to Six Sigma.

They are two models commonly used by business executives that take you through a logical progression, that is more project specific in focus but with a different objective to follow for a completion of a project. They are applied differently and here I will attempt to make the difference clear.

Read More

Topics: Methods & Frameworks

Strategic and Innovation Alignment: the Choice Cascading Model

Posted by Paul Hobcraft on Mar 16, 2017 10:47:23 AM

So many organizations struggle between their strategic goals and how the innovation activities can truly fit to achieve the level of contribution that is expected.

According to numerous surveys it seems innovation fails align and make the final delivery of translating a potentially exciting idea into a valuable contribution that advances the strategic goals, only contributing into operational objectives, of growing and protecting the existing business.

Why is that?

Read More

Topics: Strategy & Alignment

Coping with Digital Transformation: Adopting a Rapid Innovation Process

Posted by Paul Hobcraft on Dec 21, 2016 2:45:34 PM


As we start to close out our 2016 year, apart from the rush to finish certain tasks off, it is a time of reflection and some forward thinking to welcome in the New Year.

From my standpoint I am simply amazed at how the world seems to be spinning faster and faster. I am convinced my working days are shorter or the clock is moving faster. I never seem to finish what I had intended to complete by the end of a day or week. I get caught up in the spill over effect. Something always gets in the way, something has to give. So we make a resolution to change something to improve on this constant catch up state we find ourselves in.

Read More

Topics: Disruption & Transformation

Forget Best Practice, It Is All About Next Practice

Posted by Paul Hobcraft on Nov 23, 2016 12:08:56 PM

Often you hear the request made of “can you give us a best practice snapshot; we would like to get a sense of where we are”.

The trouble with best practice is you are looking at someone else’s practices and these are highly individual, made up of different groups of methodologies, processes, rules, theories, values and concepts. These together have provided that specific company a level of success that others - mostly competitors - begin to notice. As the famous line in the film When Harry met Sally as Meg Ryan was faking it, went “I’ll have what she’s having”. No, there is no such thing as best practices, you can’t simply pick up and plug and play, as one organization's initiative is never the same set of conditions or positioning that others can simply copy.

Read More

Topics: Strategy & Alignment

Why mapping the customer journey is the top driver for digital transformation

Posted by Paul Hobcraft on Oct 12, 2016 12:41:28 PM

Organizations are struggling to understand the behaviours of the ‘connected’ customer. Partly it seems executives don’t engage with their brand or business in the way that their customers do. The lack of having a well mapped out customer journey means missing out on opportunities caused by not knowing this, restricts the developing of innovation solutions that map back to all the decision-making that is going on in the customers’ minds. This failure to optimize and innovate might be holding your business back.

Read More

Topics: Methods & Frameworks

Balancing Exploitation & Exploration for Changing Performance

Posted by Paul Hobcraft on Aug 31, 2016 1:09:10 PM

“Being ambidextrous” in organisations is the ability to successfully combine the exploiting of all the investments that have been made to date, to constantly build on these achievements by exploring new areas and opportunities. This calls for dual thinking and organisational design to optimise the two orientations.

We are striving to maximise the existing utility, usually through continuous improvements, exploiting incremental advancement, combining this with the need of exploring beyond the existing core competencies, adding in new knowledge, capabilities and competencies for new possibilities, preparing the organisation to discover and shape the new market, products and services.

Read More

Topics: Strategy & Alignment

Get Out of the Building and Go Cross-Industry to Seek Radical Ideas

Posted by Paul Hobcraft on Aug 3, 2016 12:56:20 PM

We all value those times when we can step away from our desk, from the computer or phone and step outside. Some do this because of a necessity of toping up the nicotine levels, others just simply to step away and freshen up.

Another reason to get out of the office, is when it comes to thinking differently within business Steve Blank has a rallying cry of “get out of the building” as part of the Customer Development Manifesto, to turn the hypothesis into real customer needs through gathering hard customer data.

Read More

Topics: Ideation & Collaboration

Exploring the Intrapreneurial Way in Large Organizations

Posted by Paul Hobcraft on Jun 16, 2016 2:42:29 PM

Are we seeing a change in mentality within large organizations towards encouraging individuals to ‘break out and become more intrapreneurial within their part of the business?'

Is this tapping into the increasing desire to be part of creating something new, to grab back the engagement needed, that sense of identity and a growing sense of ownership?

Read More

Topics: People & Culture

Digital transformation – are you ready to transform and change your innovation approaches?

Posted by Paul Hobcraft on May 30, 2016 6:00:00 AM

Business digital transformation, it can get your pulse racing as you look for the nearest exit. It is being asked of everybody to get involved but have we a sufficient understanding of it?

Add in the magic ‘need’ so innovation can benefit from this business digital transformation and we begin to shift around in our chairs even more. What would it mean if we ‘went’ digital and transformed ourselves for innovation with in our organization?

Read More

Topics: Disruption & Transformation

Crowdsourcing needs dedicated focus to yield great results

Posted by Paul Hobcraft on Mar 30, 2016 3:40:14 PM

The goal is to move the crowd towards a new direction in our collective thinking to solve a problem.

Whatever you call crowdsourcing and there are many suggestions, the fact is that many communities are coming together, happening on-line, forming around challenges, ideas, projects, non-profits, people and important social and business issues. They are truly organic, feeding off all the contributions

Read More

Topics: Ideation & Collaboration

Subscribe to the Blog

Subscribe to the Blog
Business Innovation Brief