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the hype innovation blog

Oana-Maria Pop

Oana is a researcher in Open Innovation and Marketing at the Hasselt University in Belgium, where she works closely with professors Wim Vanhaverbeke and Nadine Roijakkers on bridging leading academic research and industry insights to create smarter innovation practice.

Schooled in Romania and Denmark and formerly the head of marketing at InnovationManagement.se in Sweden, Oana currently divides her time between an exciting PhD project at Hasselt University - focus: the (elusive) mechanisms that characterise innovation in service firms; open Innovation conferences and events around the world; working with innovation management education for SMEs in Eastern Europe, and trying to figure out how to fit her ambition of becoming a certified Les Mills personal trainer one day into all this.

Finally, Oana publishes regularly on the HYPE Innovation Blog and does so with great enthusiasm. Check out her author page for great insights on the benefits of engaging in collaborative innovation as well as essential reads "translated" with care and humour from academia.
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Recent Posts

Best Of The Bonn Forum: Robert Neuhard On “New School” Crowdsourcing

Posted by Oana-Maria Pop on May 9, 2016 6:54:59 PM

As you’ve probably seen & heard by now, John Bessant’s talk on learning the new innovation game wasn’t the only intellectual delight (+ conversation starter) at this year’s Innovation Managers Forum in Bonn. Robert (Bob) Neuhard, Executive Director for Operational Strategic Initiatives at the University of California, San Diego (UCSD), delivered an equally rich & entertaining presentation on “new school” crowdsourcing or “Leveraging Collective Genius to Deliver Innovations that Advance Strategic Objectives” at his institution. Below, a summary of this talk, but the full talk is available to watch at the end.

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Topics: The Innovation Manager

Managing Open Innovation: one challenge/ coping strategy at a time

Posted by Oana-Maria Pop on Apr 27, 2016 12:59:44 PM

A few months ago, The Economist published an excellent piece on how the fashion for making employees collaborate had gone too far. We wrote about the trend too here on the blog, explaining how excessive collaboration harms organizational performance and stifles innovation (hint: overworking employees for only marginal gains).

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Topics: Governance

Best Of The Bonn Forum: John Bessant On Learning The New Innovation Game

Posted by Oana-Maria Pop on Apr 26, 2016 6:33:18 PM

In case you were wondering: the 2016 Innovation Managers Forum in Bonn was a blast! It also broke last year’s attendance record by attracting no fewer than 180 innovation management practitioners from around the globe for 2 days of experience sharing, workshops and networking. A definitive gathering indeed with plenty of take-home ideas – a handful of which I plan to share in upcoming posts.

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Topics: Methods & Frameworks

Experimenting with change before it happens

Posted by Oana-Maria Pop on Mar 30, 2016 4:59:06 PM

The value of experiments for innovation is a topic we’ve previously covered here on the blog, and for good reason: if done well, experiments can help avoid some costly new product, service, process, and even business model mistakes. We’ve also written extensively about change, because managing innovation is nothing more than managing transitions and transformations of all parties involved: customers, suppliers, internal stakeholders and even competition. As Microsoft likes to put it “[our] IT stands for Innovation and Transformation”.

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Topics: People & Culture

Ernst & Young On Measuring Open Innovation

Posted by Oana-Maria Pop on Feb 22, 2016 2:48:00 PM

Consider for a moment the following three statements:

  • Innovation results from lucky accidents;
  • The more open the innovation process, the less disciplined;
  • Innovation can’t be measured.

What do they have in common? If you’re inclined to say: “They’re all truisms!” (= Truths too obvious to mention) I’d pat you on the back and kindly invite you to join us at the next HYPE Innovation Managers Forum in Bonn for two days of enlightening conversations about innovation practice. But luckily, that’s not the case. With you, dear reader, I don’t have to allude to anything. You’ve been following this blog (and others), not to mention implementing innovation strategies for long enough to recognize these common misconceptions about innovation. So in today’s post I’ve compiled some insights to take your existing wisdom further. More specifically, the post is about recent developments in open innovation metrics (yes, they matter!) and is inspired by a study titled Measuring Open Innovation published in Ernst & Young’s Performance Journal in mid-2014.

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Topics: Governance

Brush Up On Your Open Innovation Know-How With The Best Of Henry Chesbrough’s Work

Posted by Oana-Maria Pop on Feb 17, 2016 11:16:28 AM

Nowadays, the Internet is littered (in a good way!) with applications designed to help you brush up on your know-how. Whichbook, for example, uses scales – i.e., “Larger than life - Down to earth”, “Optimistic - Bleak”, to generate your next inspiring Sunday read. Want to get better at producing music or just in need of some Monday Productivity Pointers? Lynda.com (now a LinkedIn Company in case you didn’t notice) can give you a hand with that. There is even a website that tosses a virtual coin for you, so you don’t have to. It’s called Random.org.

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Topics: Methods & Frameworks

The Organizational Learning Framework

Posted by Oana-Maria Pop on Nov 2, 2015 6:00:00 AM

Previously, we looked at how to get the most from academic research on innovation. Now that you know a great deal about how all this works, let me walk you through an example.

Let’s imagine you are as diligent a company as GfK and are running a permanent idea campaign on leveraging new idea sources using the HYPE Enterprise software. Your employees spot a number of gaps in your current knowledge landscape and agree that the best way to close those gaps is by bringing in scholarly know-how. For example, your company is keen on learning about learning, Organizational Learning that is, in the context of strategic renewal. What steps should you take?

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Topics: Methods & Frameworks

How to Incorporate Academic Research into Your Innovation Thinking

Posted by Oana-Maria Pop on Oct 28, 2015 5:26:14 PM

A few weeks back I was sharing with you the highlights of HYPE’s recent Forum in London, an event that brought innovation managers’ hopes and fears into the spotlight, and encouraged idea campaign/ innovation project issues to be openly discussed. I took a lot of notes that day and as I was leafing through them over Sunday coffee cake, I remembered a great conversation about the main sources of external knowledge used by heads of innovation practice in their day-to-day work.

To get inspired, the London event’s attendees were happily browsing the contents of this very blog in addition to whatever caught their eye in The Economist, New York Times, Wall Street Journal, HBR, Fast Company, Inc. Magazine, Wired, The Verge, expert blogs or even LinkedIn. At this point I really had to ask: What about academic knowledge? (= that amorphous body of indecipherable knowledge resulting from collective, ultra-rigorous academic inquiry). How much scholarly content goes into your mix? The answer: “Practically none”.

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Topics: The Innovation Manager

Uncovering the Hopes and Fears of the Innovation Manager

Posted by Oana-Maria Pop on Oct 16, 2015 12:30:00 PM

I have just returned from the most recent HYPE Regional Innovation Managers Forum hosted by Fujitsu Services in the beautiful City of London and my head is still abuzz with what I’ve seen & heard.

In addition to learning that Queen Elizabeth II is now the UK's longest reigning monarch, the true highlight of my day was watching the corporate innovation professionals in the room let their guards down, open up the discussion and share their most dreaded obstacles in the pursuit of effective idea campaigns.

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Topics: The Innovation Manager

Is Imitation More Valuable Than Innovation?

Posted by Oana-Maria Pop on Oct 13, 2015 6:00:00 AM

What do the Playboy Magazine’s beginnings, Swarovski’s Stardust collection, and a select range of Apple Stoers – not stores, the typo is deliberate - in Kūnmíng, China have in common? They have all found their glory in some more or less accepted form of innovation by copying/imitation.

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Topics: Trends & Future Thinking

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