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the hype innovation blog

Maria Wenning

Maria Wenning works at HYPE in the Marketing Team, and is responsible for organizing client-specific events. Previously Maria worked for T-Systems North America, as a Marketing Intern. Currently Maria also studies Business Management at the Hochschule Niederrhein in Mönchengladbach. Like the rest of the Marketing Team at HYPE, Maria likes reading and writing about innovation.
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Recent Posts

Innovation Management Day 1: How to Launch Your Program

Posted by Maria Wenning on Jan 24, 2017 1:05:28 PM


In the above webinar, HYPE's Colin Nelson looks at how companies launch their innovation programs, and the key considerations to have in mind. Here's a brief walkthrough of some of the main talking points.

Firstly, why do organizations implement innovation programs? The three reasons our clients mention most frequently are:

  • driving more innovation,
  • reducing costs,
  • and increasing employee engagement.

What would have been your answer to the question? Would you know the goals for your company? An effective innovation program starts with the end goal in mind: what should it set out to achieve?

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Topics: The Innovation Manager

Why Failure is an Essential Component of a Strong Innovation Strategy

Posted by Maria Wenning on Jan 2, 2017 8:39:00 AM

What good could possibly come out of failure?

Harrison Ford was a failure as an actor for years. Twelve publishers turned down J.K. Rowling's manuscript for Harry Potter. A recording company (no doubt an ancestor of those book publishers) turned down the first Beatles album. Viagra, penicillin, pacemakers, and the smallpox vaccine were all born out of failures.

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Topics: People & Culture

5 Spectacular Product Failures -- And What You Can Learn from Them

Posted by Maria Wenning on Mar 10, 2016 4:01:08 PM

Everybody loves a good success story. After all, that's what inspires innovators to develop the next Coca-Cola or iPod or Corvette. But we can get even more value (along with a few laughs) from the whopping failures. Yes, there is lots to learn from the Edsel, New Coke, and other phenomenal flops. The key is to (quit laughing and) take the lessons learned by others to apply to your own innovation process. Here are a few product failures that you can learn from.

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Topics: The Innovation Manager

Two Brains are Better than One: The Benefits of Crowdsourcing Your Innovation

Posted by Maria Wenning on Feb 17, 2016 9:20:05 AM

It's difficult to measure with any real precision how much the Internet has changed the way we do business and live life. One such way is the concept of 'crowdsourcing.' In an era when garnering the assistance of venture capitalists is increasingly difficult, due to tremendous competition, crowdsourcing can often be used to get a company or idea off the ground without that elusive help. But crowdsourcing has moved far beyond merely collecting money. It's now a viable way to innovate.

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Topics: Ideation & Collaboration

Open Innovation and Crowdsourcing Best Practices

Posted by Maria Wenning on Jan 20, 2016 5:00:00 AM

Open innovation (also known as user, cumulative, mass, or distributed innovation, or as know-how trading) and crowdsourcing are both affordable, reliable, powerful ways to keep your company on the cutting edge of innovative ideas and products. But if these techniques aren't used properly, they can fail to yield the results you're hoping for. First, you need to understand when to utilize open innovation and when crowdsourcing is the better option. After that, you need to leverage the right platforms at the right times in the right ways in order to produce success. Here's how you can score with these innovation strategies.

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Topics: Ideation & Collaboration

Why Big Data Matters in Innovation Management

Posted by Maria Wenning on Dec 30, 2015 2:51:19 PM

What does it take to sustain innovation in your organization? Ideally, you could devote time, money, and resources to a think tank that had nothing to do but produce a steady stream of promising innovations all day every day. But that isn't realistic for the majority of organizations that do not have the name Google or GE on a sign out front. Everyone else needs some assistance to achieve and maintain a state of regular and consistent innovation. Many forward-thinking businesses are finding that big data holds many of the answers to driving innovation. Here's why.

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Topics: Trends & Future Thinking

7 Noteworthy Disruptive Innovations of 2015

Posted by Maria Wenning on Dec 22, 2015 1:27:42 PM

Disruptive innovations are defined as those new products and services that are so unique and powerful that they literally disrupt the entire industry. The cloud, for instance, was disruptive because it changed the way that people store and use information and applications. Mobile technology was also disruptive because it revolutionized the way that we communicate and live our lives.

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Topics: Disruption & Transformation

The 8 Characteristics of a Strong Innovation Program

Posted by Maria Wenning on Dec 14, 2015 5:50:25 PM

Innovation is the hallmark of a company that grows, prospers, and makes its mark on both the industry and the world. Though innovation is often attributed to a single idea, there are actually a number of characteristics that help contribute to an environment of innovation. Here are some of the hallmarks of innovative organizations. Can you replicate their success with your innovation program?

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Topics: The Innovation Manager

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