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the hype innovation blog

Lauren Salisbury

Lauren is the Principal Innovator at Fern & Rose, an innovation consultancy specialized in creating and implementing business growth. Lauren has prior experience of running innovation management at Brambles, a supply-chain logistics company.

You can read more about Fern & Rose here.
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Recent Posts

CDO: Understanding Organizational Readiness

Posted by Lauren Salisbury on Jan 19, 2017 11:34:22 PM

The Chief Digital Officer’s leadership is key to success as digital has a transformational impact within and beyond the organization.

In this final installment of our three-part blog series exploring the critical considerations for any company embarking on Internet of Things (IoT)-enabled growth, we examine how the new Chief Digital Officer (CDO) leads the convergence of operational and information technology along with its transformational impact across the ecosystem.

Building on our previous blogs, where we explored how to leverage the connected industry ecosystem for monetizing and delivering connected solutions, we look into the changes your business should expect through this transformation and the cultural considerations of the CDO leading this change.

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Topics: Trends & Future Thinking

CDO: Understanding Delivery Acceleration

Posted by Lauren Salisbury on Jan 19, 2017 11:31:24 PM

The Chief Digital Officer’s awareness of the ecosystem’s current and future capabilities is critical for accelerating delivery.

In this second of our three-part blog series exploring the critical considerations for any company embarking on IoT-enabled growth, we explore how the ecosystem allows the CDO to leverage previously unattainable access to resources at suppliers, partners, customers and even competitors to bring new opportunities to life.

Building on our first post, where we explored different ways to monetize IoT, we examine the different options for delivery and discuss the steps to a successful outcome, emphasizing the importance of relationships, partnerships and openness.

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Topics: Trends & Future Thinking

The CDO Imperative: Understanding your Ecosystem

Posted by Lauren Salisbury on Jan 5, 2017 6:25:00 AM

The Chief Digital Officer (CDO) is not only leading the convergence of operational and information technology, but also driving its transformational impact across the wider ecosystem.

In this first post we look at some of those patterns we’re seeing and we explore exactly how they’re already delivering real financial value.

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Topics: Disruption & Transformation

Our things are connected, now what? - 5 Essential Considerations to Be Ready for the IOT

Posted by Lauren Salisbury on Jul 12, 2016 11:49:44 PM

You have sensors on your 'things', and have connected them…now what?

Now we wait for the business to transform in front of our eyes as this is what ‘they’ say will happen with the Internet of Things right?

Not quite!

Here are 5 high level considerations to help you drive a strategy that embodies your ecosystem, with practical and pragmatic steps towards transforming your business:

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Topics: Trends & Future Thinking

Turning Uncertainty into Knowledge

Posted by Lauren Salisbury on Oct 13, 2015 6:00:00 AM

Whenever we try to create anything, whether it be a new business innovation, or we simply bake a cake, we always need to select an approach in achieving this.  Unlike a cake which has a recipe, set of ingredients with a mostly predictable outcome, creating a new product, service or business model comes with many layers of uncertainty and an outcome that is not only unclear but also subject to change.  So what is the best approach to manage the uncertainty?

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Topics: The Innovation Manager

Vulnerability is the birthplace of innovation 

Posted by Lauren Salisbury on Sep 17, 2015 6:00:00 AM

During my life both professionally and personally when I have completed a project, people would often make comments like ‘wow I don’t know how you did that ’or‘ how you made that happen’.  The trouble was, I didn’t see anything special in what I was doing. Yes, I had a set of skills that made the logistics and execution much easier, but many people have far more formidable skills sets than me. 

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Topics: People & Culture

Stop innovation fizzling out due to lack of leadership buy in

Posted by Lauren Salisbury on Aug 28, 2015 6:00:00 AM

I never seemed to have a shortage of ideas but getting the business support necessary to actually drive them through to implementation was at times struggle.

We have heard many times over that a tangible and impactful innovation program requires alignment of strategy, vision, leadership, culture, processes, systems and communication.  Easy right?  We all know it is not that simple, and the truth is, in many cases we find ourselves faced with a business that wants ‘Innovation as a core pillar for growth’, however at the same time it quietly resists this change making the job of innovation managers feel more like ‘innovation sales’ one day and ‘innovation politicians’ the next.

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Topics: Strategy & Alignment

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