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the hype innovation blog

Justin Souter

Lean Startup trainer, coach and mentor; Innovator; Entrepreneur; Business consultant and supporter of startups; mountain biker, beekeeper, countryside dweller.

Now, I work with Clients to harness the Lean Startup framework to create growth, innovation, and greater agility. I've always loved ideas - having ideas myself, and now empowering others make the most of theirs. Together we figure out ways to make great things happen.
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Recent Posts

How Corporates can use the Lean Startup and Business Model Canvas

Posted by Justin Souter on Feb 13, 2017 5:44:53 PM

The Lean Startup is a hot topic for organizations right now, so we asked a practitioner - Justin Souter, of Souter Consulting - to help readers get a handle on the elements of the Lean Startup framework, and provide some lessons from the field. The post is in four sections:

1. Where to begin with Startups and Corporate innovators

2. How to make effective decisions while 'in flight'

3. The Business Model Canvas – simple yet powerful

4. Business Model Innovation and visual business design

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Topics: Methods & Frameworks

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