the hype innovation blog

The ABC’s To BuzzFeeding Your Idea Campaign

Posted by Jaspar Roos

Jan 22, 2015 1:06:55 PM

Thank you for choosing to read this blog! I am wondering, are you reading this on your desktop computer, laptop, tablet, smartphone (while commuting)…or maybe even on your wearable technology. The point I am trying to convey here is that nowadays information is so easily accessible and abundant, it has lost its value. Moreover, the average person spends around 8 seconds before shifting their focus to another source of content.

Are you already on BuzzFeed, checking out the “10 Best Ways To ...”? Here is a fun fact, BuzzFeed is currently the most popular viral website with 150,000,000 unique monthly visitors. These numbers are quite impressive and the question that emerges is how do they manage engagement on such a vast scale? What is BuzzFeed’s secret to successfully creating viral content campaigns and what can BuzzFeed teach us about improving idea campaigns?

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Topics: Crowdsourcing, Gamification, Idea Campaigns

The 8 Pitfalls and Sinkholes of Innovation

Posted by Paul Hobcraft

Jan 21, 2015 2:29:28 PM

Why is it we always seem to fail back into the same traps or pitfalls? Bad habits seem to always reoccur even when we work on trying to eradicate them.

For me, innovation has eight pitfalls or sink holes that we need to consciously try to avoid. Some are in our hands, others are clearly out of our hands and all we can do is try to influence them as best we can, for what we believe is right and appropriate. 

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Topics: Innovation Programs, The Innovation Manager

Crack The Code To Your Greatest Ideas

Posted by Jaspar Roos

Jan 16, 2015 9:00:00 AM

Have you met Jim…Jim Johnson? Well, let me tell you about Jim. He is my imaginary colleague who does everything smooth and right, where I struggle in life. He is the slick, confident guy within just about every company that always shines with his brilliant ideas and sharp, innovative solutions.

This probably drives you crazy, and at the same time makes you admire him. But how does he do it? More importantly, how can we all light up the spark of creativity within and generate breakthrough ideas ourselves? How to crack the code to great ideas?

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Topics: The Innovation Manager

Clarifying the Drivers of Innovation Change

Posted by Paul Hobcraft

Jan 15, 2015 9:00:00 AM

I always show a particular interest in statements claiming to have identified a relevant driver of innovation change, to think through and see if they are as applicable to my own situation. Often they are but the underlying force sometimes needs to be seen differently to incorporate this ‘driver’ into your innovation activities and thinking.

I try to constantly work around nine drivers of innovation change.

I periodically work through each of these and see if anything has changed or the fact I am focusing on this specific driver I can see a different angle or opportunity.

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Topics: Business Transformation, Change Management

12 Good Practices in Open Innovation for the Year to Come

Posted by Oana-Maria Pop

Jan 14, 2015 9:00:00 AM

© Bill Watterson


A few days ago an email alert from The Economist informed me that one of the year’s bestselling (Christmas) presents had so far been a drone. You know drones, right? Those unmanned aerial vehicles set out on pre-defined missions like land surveying, parcel delivering or checking power lines so that men hanging from helicopters don’t have to. Despite all these exciting developments, it’s not all fun and games and creative business applications in the drone world. If regulators (like America’s Federal Aviation Authority (FAA), who have banned commercial drones almost completely by the way) fail to get on board, this former military innovation’s routes-to-market will remain blocked and its potential severely underexplored.

And this takes us back to a fundamental issue in Open Innovation: clarifying operating principles. Here, coming to terms with with regulators and establishing by formal consensus what can and should be done to benefit everyone – policy makers, marketers, experts on the factory floor, users and service providers like Amazon etc. – in the product’s ecosystem would do the trick.

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Topics: Research, Open Innovation, Best Practice

3 Lessons for innovation managers from the Real Wolf of Wall Street

Posted by Elena Ozeritskaya

Jan 13, 2015 9:00:00 AM

You may not have heard about Jordan Belfort before the success of Martin Scorsese’s “The Wolf Of Wall Street”. That movie was based on Belfort’s own memoir about his life as a degenerate stockbroker played by Leonardo di Caprio.

Last month I experienced his motivational speech in Amsterdam about the secret to his success, and the insights into his failures that eventually sent him to jail.

Although his morals were not on a high standard back then (as he puts it delicately during his 3.5 hour speech) there is quite a lot that we can learn from him.

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Topics: The Innovation Manager, Humor

Peter Thiel’s 7 Questions for Product Innovation

Posted by Tim Woods

Jan 12, 2015 8:30:00 AM

In his book Zero to One, Peter Thiel looks at why the cleantech industry crashed, and believes that most cleantech companies failed to adequately answer one or more of seven fundamental questions about their business. Although these questions are primarily for businesses as a whole - and in particular technology startups - they are equally applicable for new product innovations. It’s worth asking if your pipeline of innovations can adequately respond to them.

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Topics: Radical Innovation, Disruption, Decision Making

Jobs-to-be-done | Three tests ALL ideas must pass

Posted by Hutch Carpenter

Jan 12, 2015 8:00:00 AM

People don't want to buy a quarter-inch drill...
they want a quarter-inch hole.
Theodore Levitt, Harvard Business School professor

You're awash in ideas. Ideally from running targeted campaigns, but you may be seeing them from other quarters as well. Great, then what? A key activity in the process of innovation is determining which of many ideas are worth further investigation and development. In the evaluation of ideas, I've seen some common tests:

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Topics: Jobs to be Done, Idea Evaluation, Decision Making

20% rules, the art business…and startups: a big idea for 2015

Posted by Jaspar Roos

Dec 30, 2014 4:20:00 PM

This article will change your innovation management vision for sure. At least for 20%.

Every now and then, I attend a management conference. Usually what I hear is the following: The current environment is characterized by rapid technological change, shortening product life cycles and globalizing. All organizations need to adapt to this dynamic environment and be more creative and innovative to survive, compete, grow and lead. To beat the new entrants, aka the startups, innovation is the key! Then startups enter stage. Wow, is the general word I hear from the audience, when the startup guy, usually in jeans and beard, explains his success story.

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Topics: Innovation Culture, Creativity, Employee Engagement

A culture of innovation? It all starts with hiring

Posted by Tim Woods

Dec 18, 2014 9:11:00 PM

Creating a culture that has a thirst for and thrives on innovation is the holy grail of business today. But it’s not as tangible, nor as easy, as creating processes, borrowing best practices, and funding innovation initiatives. Managers across the globe sit and weep in their offices, because this problem … is all about ... people. The one darn thing their MBA didn't teach them about.

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Topics: Innovation Culture

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