the hype innovation blog

Tackling the Internal Jobs-to-be-done for Improving Innovation

Posted by Paul Hobcraft

Sep 24, 2014 7:30:00 AM

We are constantly nudged towards understanding the needs of customers through the jobs to be done approach. So why do we still seem to not achieve this ‘higher purpose’ of providing solutions to customers’ needs?

Predictable growth has run its course as we live in unpredictable times; we need a better way to identify ALL those unmet needs that our customers have. That need comes from knowing the “job which needs to be done”. We need to sharp shoot to hit clear targets, we need to become a lot more explicit in our knowledge of a customer’s unmet needs, and they need to make the connection of that need with our product (or service).

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Topics: Jobs to be Done

How The Ideas Platform Can Be A Response to Unemployment

Posted by Haydn Shaughnessy

Sep 23, 2014 12:24:12 PM

Jobs are now part of the fluid, make-it-up-as-you-go-along economy. They are beyond Government control. We, the workforce, have become blasé about the underlying trend towards more lay-offs and more part-time work. But as more people face lay-offs should we be rethinking how we deal with it? Maybe it is an area rich for ideation culture. I hope HYPE will follow up and launch a challenge, along the lines I will suggest below.

First to job losses. Microsoft recently announced plans to lay off 18,000 people. Barclays Bank announced 12,000 layoffs, against a wider background of redundancy announcements in finance. Up until May 2013 the US Bureau of Labor Statistics issued monthly mass layoff data. The service is now discontinued but here is its last summary:

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Topics: Crowdsourcing, Social Trends

The City As A Platform

Posted by Haydn Shaughnessy

Sep 16, 2014 7:00:00 AM

Cities and regions have an abundance of options for marking themselves out as innovative. The problem is, most of their tactics are easy to copy and most are part of a trend. The creative cluster, the industrial cluster, the science park, an open data initiative, or the smart city. Glance at an inward investment document and you are likely to see one of these mentioned. In a world that now seems to be hovering between innovation, disruption or demise, cities need to think differently.

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Topics: Social Trends

Questioning internally those product failures

Posted by Paul Hobcraft

Sep 11, 2014 12:58:00 PM

There is a variety of different views on our product failure rates. According to some, the failure rate for new products launched for instance in the grocery sector is 70 to 80 percent in the US. For smaller US food businesses launching new products, the success rate is even lower around 11 percent. These are really high failure rates but is this a myth or reality? How does your organization evaluate product failures? Do you really want to talk about them?

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Topics: Innovation Processes

Harvesting Abundance in the Sharing Economy

Posted by Hutch Carpenter

Sep 10, 2014 7:00:00 AM

The amateurs are coming! Are you ready?

Over time, we have seen transitions in how goods and services are supplied to buyers. It used to be that you were limited to what you could buy in your local village. With the rise of industrialization and subsequent globalization, choices increased and costs went down. But inevitably, industries saw varying degrees of concentration of market share amongst a few mega firms. With the unfortunate - but understandable - consequence of reducing choices as firms focus on what sells  broadly. 

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Topics: Crowdsourcing

Getting to grips with the business ecosystem

Posted by Haydn Shaughnessy

Sep 1, 2014 2:21:17 PM

A lot of business these days relies on evolutionary language – just take a read of Tim Harford’s book Adapt.  I also see Eric Beinhocker’s book “Origins Origin of Wealth: Evolution, Complexity, and the Radical Remaking of Economics” also being referenced more and more. A small plug too for my own book The Elastic Enterprise, where I acknowledged the evolutionary metaphor as a great way of understanding the new ways that companies scale up their activities in new business ecosystems.

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Topics: Business Transformation, Strategy

What Precisely Does It Take To Be An Innovative Company?

Posted by Haydn Shaughnessy

Aug 27, 2014 7:00:00 AM

You may have heard of the Thomson-Reuters Top 100 Most Innovative Companies. Or you may have heard of the Boston Consulting Group’s version. Forbes also publishes a similar list as does Fast Company. How relevant are these rankings to customers of HYPE, and members of the broader HYPE community?

My argument is twofold. They are nice to look at. They are interesting to peruse and to name-check. But there is a problem with them – my second point.

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Topics: Research

How Citrix is Facing Up To Disruption

Posted by Haydn Shaughnessy

Aug 25, 2014 7:00:00 AM

There are good reasons why many companies face disruption. Here is one of them. A few weeks back I was with Ericsson at their Media Executive Summit in Sweden. The infrastructure and services provider supplied a piece of news that stunned me. By 2020 over 4 billion people will join the broadband Internet. They will see moving images on a handheld screen, enjoy user-friendly graphics, download apps and so on. It is incredible to think that 4 billion people have not yet accessed the mobile web (even in countries like India over 90% of the network access is still on 2G). But by 2020 many of these people will be able to view video on mobile screens and participate fully in the Internet.

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Topics: Disruption

Question of the month: Who of your collaboration partners earns the most?

Posted by Jaspar Roos

Aug 22, 2014 7:00:00 AM

As summer is upon us, we start to doze off at work, contemplating sunny beaches, quality time with the family and re-thinking work. Should we quit, find a new job that we actually like or do something completely different? I would like to offer you some thinking material on one of the taboos very likely present in your organization. An Organizational Monetary Perplexity Syndrome…;-), or in layman’s terms…this is what your co-worker is paid… 

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Topics: Humor

Is There a New Innovator’s Dilemma?

Posted by Haydn Shaughnessy

Aug 21, 2014 7:30:00 AM

Senior executives live by the idea of disruption. It keeps them awake at night. Nobody wants to be the next Kodak or Nokia. So the very idea of disruption risk gets the attention of decision makers. Why then is the speed of innovation not a C level discussion, every day?

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Topics: Disruption

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Hi, I'm Tim, the editor of the HYPE blog. I'd love to know what topics you would find interesting, drop me an email and tell me: