the hype innovation blog

A culture of innovation? It all starts with hiring

Posted by Tim Woods

Dec 18, 2014 9:11:00 PM

Creating a culture that has a thirst for and thrives on innovation is the holy grail of business today. But it’s not as tangible, nor as easy, as creating processes, borrowing best practices, and funding innovation initiatives. Managers across the globe sit and weep in their offices, because this problem … is all about ... people. The one darn thing their MBA didn't teach them about.

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Topics: Innovation Culture

The longer term winner is open digital innovation

Posted by Paul Hobcraft

Dec 18, 2014 11:01:00 AM

In my last post I was discussing the effect digital would be having on our innovation activities, be these presently opened or closed. The impact of digital innovation changes the paradigm.

Organizations can stay closed in their innovation activities, but will move beyond simply themselves into a connected (closed) network, so the platform becomes the enabler and those that join share common ground but are pursuing separate value propositions. These provide a level of competitive advantage but these are increasingly transitory.

We will see a new wave of open digital innovation

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Topics: Open Innovation, Digital Innovation

Customer Journey Mapping – the framework (part 2)

Posted by Elena Ozeritskaya

Dec 12, 2014 2:49:00 PM

Customer journey mapping is not a tool exactly. It doesn’t provide a quick fix to a specific problem. It’s more a framework that allows you to get a grip on many different aspects of customer experience design. It is always about the customer’s experience, but it is up to you how you map that experience and what you map exactly:

  • You can use a very wide group of customers or a very specific type of customer. You could even choose to map the journey of a different stakeholder, like for example a supplier.
  • You can analyze a highly specific situation, or you can choose to explore a more general journey.
  • Then, for every stage of the journey, you can examine customer needs, your objectives, the customer’s objectives, the touch points that play a role, how these touch points are experienced, the emotions that are experienced, how your brand values are expressed, what you wish to communicate and of course whether there are opportunities for innovation.
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Topics: Customer Insights, Customer Journey Mapping

Customer Journey Mapping – an introduction (part 1)

Posted by Elena Ozeritskaya

Dec 11, 2014 5:42:00 PM

We are moving from value in exchange to value in use. You don’t want to buy a car, you want to buy mobility. Instead of selling products and services, organizations must develop ecosystems where customers can co-create value with them. This requires a holistic view of the eco-system and can be obtained with Customer Journey Mapping.

First, what is Customer Journey Mapping?

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Topics: Customer Insights, Customer Journey Mapping

Are you going all digital on me?

Posted by Paul Hobcraft

Dec 5, 2014 7:00:00 AM

Well are you going all digital on me?

So there we all were, getting very comfortable in our open innovation activities, learning to collaborate and co-create outside our organizations. We had worked through some of the cultural stuff; we had established the process, practice and tools. We even had our legal teams on board, helping sort out all the conflicting positions open can mean when it comes to dividing up the IP spoils and even had our leadership tuned in, singing our praises and even (heavens forbid) getting engaged in the process.

When the world shifts, we all need too.

Then suddenly the world shifts on its axis once again, everything seems to be digital. The buzz is big data, analytics, smart mobility, and social media, with lots of talk of interconnected devices giving us the next big paradigm in innovation growth.

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Topics: Business Transformation

How one of the world’s greatest newsrooms made (un)invited innovation news

Posted by Oana-Maria Pop

Nov 26, 2014 3:56:00 PM

“From the Desk of Robert (Bob) Mankoff” is one newsletter that I have never contemplated unsubscribing from. Unlike other attempts to keep followers devoted & amused, this digital update, meticulously pieced together by The New Yorker’s cartoon editor and now featuring a “Cartoon Lounge” too, often (if not always) addresses topics with a characteristic twist. On October 18th, things seemed to get more pragmatic as Mr. Mankoff selected a well-known idiom - “like seeing a sausage getting made” - as his theme. Don’t laugh. It’s serious business! Witnessing the work-in-progress can make the end result much less appealing. Needless to add, meat by-products are not the only sufferers here.

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Topics: Disruption

The need for a modern engagement platform

Posted by Paul Hobcraft

Nov 20, 2014 5:51:37 PM

There is a real need to think through the modern engagement platforms we require, both externally with our customers and other stakeholders, and also for our internal needs.

The effectiveness of our management to win the hearts and minds of our workforce is getting to a very serious crisis. A global Gallup State of the Global Work Place survey suggests only 13% of employees are engaged in their jobs. That is that they are emotionally invested in and focused on creating value for the organization they work for on a daily basis. They are even outnumbered by those who are negative and even potentially hostile to the organization at a rate of 2:1. That really staggers me.

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Topics: Innovation Programs

Getting the Basics Right – Challenges to the Chief Innovation Officer

Posted by Marc Monar

Nov 13, 2014 12:48:00 PM

More than 150 senior level attendees gathered mid of October to participate in Innovation Enterprise's Chief Innovation Officer Summit, taking place in London. The agenda was packed with a broad range of innovation topics and speakers. Among them were big brands like Vodafone, Tesco, Swarovski, McCain, BNP Paribas, and Stanford University, sharing their corporate innovation techniques, perspectives, and best practices.

Among my personal highlights was the mutual consent which existed on the decisive role of (innovation) culture. Culture is becoming even more important in an increasingly dynamic marketplace, where most of the companies face fierce competition and a seemingly brutal pace of change.

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Topics: The Innovation Manager

Bringing final ideas to market - the hard part of innovation

Posted by Paul Hobcraft

Nov 12, 2014 7:00:00 AM

It seems so simple doesn’t it - “bringing final ideas to market”. So easy to say, yet it does seem so very hard to achieve. Everything we should be aiming at is ‘successful execution’, it’s the last, hard five yards of all the work that went into something, which can be finally realized and come to ‘commercial life’.

Here in Europe it is often suggested that “Europe is the cradle of creativity”, perhaps but I think the “United States is the crucible of innovation”, it forges ideas and takes them to market far better. In the US there is this powerful push to make money far more and to realize innovation, as clearly you must focus on the ‘making money part.’

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Topics: Innovation Processes

Rate your company's innovation culture

Posted by Hutch Carpenter

Nov 5, 2014 7:30:00 AM


"Culture" is one of those terms. Hard to define, but you know it when you see it, right? I mean, we all understand what we're talking about here, don't we?

I'd bet if you and I polled 10 people on the street, we'd get 10 different interpretations for culture.

In the course of my work, I often find myself working with companies that previously tried a generic open suggestion box approach to innovation. Create an ideas portal, let people post ideas spontaneously and see if anything interesting comes up. The outcome of this approach is remarkably consistent: no one bothers to do anything with the ideas. The result is a disillusioned workforce, where culture of skepticism has settled in. A good part of my work is establishing a plan for re-energizing employees.

What defines culture? Behaviors. I posted as much to Twitter:

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Topics: Innovation Culture

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