the hype innovation blog

How to tap into your Creativity when Brainstorming Solo - Part 2

Posted by Elena Ozeritskaya

Feb 17, 2015 6:00:00 AM

3.Take a new view to gain an entirely new perspective.

While associative brainstorming and looking at other businesses helps you find entirely new paths,  finding a new view works when you’re on the right track but just not able to nail it down.

Gaining an entirely new perspective technique 1: WHAT IF

It’s that feeling of being so close, but not quite there. “What if-ing” is an appreciative brainstorming technique used to expand on ideas. It can expand average ideas into excellent ones. It eliminates “yeah butting,” discourages filibustering, and other common tactics used to put ideas down. And, it can generate brilliant solutions for difficult problems.

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Topics: Creativity

How to tap into your Creativity when Brainstorming Solo - Part 1

Posted by Elena Ozeritskaya

Feb 16, 2015 7:00:00 AM

In general people tend to brainstorm in groups. That particular method of generating ideas has become a standard solution for teams trying to solve problems.

However due to globalisation, organisational challenges, time and resources you see more and more companies organising idea campaigns in the cloud where participants are brainstorming and coming up with ideas on their own.

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Topics: Creativity

Open Innovation: Your 3 Options for Getting It Done

Posted by Oana-Maria Pop

Feb 4, 2015 5:37:35 PM


If mass-media headlines are anything to go by, open innovation (OI) is increasingly making news. Big news, that is.

Here is a sampling from various industries: 

  • Embracing Open Innovation, Alcatel Onetouch Announces Their Innovation Accelerator For North America (via
  • Beiersdorf Relaunches Its Open Innovation Website (via
  • Global Developers Come Together, Solve Local Woes (on Ford’s Innovate Mobility Challenge via
  • Orange Expands Digital Innovation Strategy (via
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Topics: Open Innovation, The Innovation Manager

Using the Three Horizons Framework for Innovation

Posted by Paul Hobcraft

Jan 27, 2015 11:36:42 AM

We so often struggle to articulate our innovation activity and then can’t project our plans into the future in consistent and coherent ways. If this rings true of the innovation activity in your organization, then it is in danger of being seen as isolated, one-off events, that fail to link to your organizational strategy. Furthermore you’ll be missing out, or not capitalizing on emerging trends and insights where fresh growth opportunities reside.

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Topics: Strategy, Disruption, Tools

The ABC’s To BuzzFeeding Your Idea Campaign

Posted by Jaspar Roos

Jan 22, 2015 1:06:55 PM

Thank you for choosing to read this blog! I am wondering, are you reading this on your desktop computer, laptop, tablet, smartphone (while commuting)…or maybe even on your wearable technology. The point I am trying to convey here is that nowadays information is so easily accessible and abundant, it has lost its value. Moreover, the average person spends around 8 seconds before shifting their focus to another source of content.

Are you already on BuzzFeed, checking out the “10 Best Ways To ...”? Here is a fun fact, BuzzFeed is currently the most popular viral website with 150,000,000 unique monthly visitors. These numbers are quite impressive and the question that emerges is how do they manage engagement on such a vast scale? What is BuzzFeed’s secret to successfully creating viral content campaigns and what can BuzzFeed teach us about improving idea campaigns?

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Topics: Crowdsourcing, Gamification, Idea Campaigns

The 8 Pitfalls and Sinkholes of Innovation

Posted by Paul Hobcraft

Jan 21, 2015 2:29:28 PM

Why is it we always seem to fail back into the same traps or pitfalls? Bad habits seem to always reoccur even when we work on trying to eradicate them.

For me, innovation has eight pitfalls or sink holes that we need to consciously try to avoid. Some are in our hands, others are clearly out of our hands and all we can do is try to influence them as best we can, for what we believe is right and appropriate. 

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Topics: Innovation Programs, The Innovation Manager

Crack The Code To Your Greatest Ideas

Posted by Jaspar Roos

Jan 16, 2015 9:00:00 AM

Have you met Jim…Jim Johnson? Well, let me tell you about Jim. He is my imaginary colleague who does everything smooth and right, where I struggle in life. He is the slick, confident guy within just about every company that always shines with his brilliant ideas and sharp, innovative solutions.

This probably drives you crazy, and at the same time makes you admire him. But how does he do it? More importantly, how can we all light up the spark of creativity within and generate breakthrough ideas ourselves? How to crack the code to great ideas?

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Topics: The Innovation Manager

Clarifying the Drivers of Innovation Change

Posted by Paul Hobcraft

Jan 15, 2015 9:00:00 AM

I always show a particular interest in statements claiming to have identified a relevant driver of innovation change, to think through and see if they are as applicable to my own situation. Often they are but the underlying force sometimes needs to be seen differently to incorporate this ‘driver’ into your innovation activities and thinking.

I try to constantly work around nine drivers of innovation change.

I periodically work through each of these and see if anything has changed or the fact I am focusing on this specific driver I can see a different angle or opportunity.

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Topics: Business Transformation, Change Management

12 Good Practices in Open Innovation for the Year to Come

Posted by Oana-Maria Pop

Jan 14, 2015 9:00:00 AM

© Bill Watterson


A few days ago an email alert from The Economist informed me that one of the year’s bestselling (Christmas) presents had so far been a drone. You know drones, right? Those unmanned aerial vehicles set out on pre-defined missions like land surveying, parcel delivering or checking power lines so that men hanging from helicopters don’t have to. Despite all these exciting developments, it’s not all fun and games and creative business applications in the drone world. If regulators (like America’s Federal Aviation Authority (FAA), who have banned commercial drones almost completely by the way) fail to get on board, this former military innovation’s routes-to-market will remain blocked and its potential severely underexplored.

And this takes us back to a fundamental issue in Open Innovation: clarifying operating principles. Here, coming to terms with with regulators and establishing by formal consensus what can and should be done to benefit everyone – policy makers, marketers, experts on the factory floor, users and service providers like Amazon etc. – in the product’s ecosystem would do the trick.

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Topics: Research, Open Innovation, Best Practice

3 Lessons for innovation managers from the Real Wolf of Wall Street

Posted by Elena Ozeritskaya

Jan 13, 2015 9:00:00 AM

You may not have heard about Jordan Belfort before the success of Martin Scorsese’s “The Wolf Of Wall Street”. That movie was based on Belfort’s own memoir about his life as a degenerate stockbroker played by Leonardo di Caprio.

Last month I experienced his motivational speech in Amsterdam about the secret to his success, and the insights into his failures that eventually sent him to jail.

Although his morals were not on a high standard back then (as he puts it delicately during his 3.5 hour speech) there is quite a lot that we can learn from him.

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Topics: The Innovation Manager, Humor

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