I find certain business terms fascinating and not always in a good way. My biggest frustration comes from observing business jargon in action, i.e., words or phrases used – or better said, abused - without the slightest concern for their original, established meaning. As soon as I feel overpowered, though, I turn to the old saying: if you can’t beat them, join them.
I personally love what Forbes put themselves and their readers through every year when launching the Jargon Madness. Whether it is thought leadership, bandwidth, disruption, drinking the Kool-Aid or pain point that causes exasperation, the magazine makes sure to elect a winner and publish the full list together with compelling arguments from the editors. The Jargon Madness is, essentially, the equivalent of the Golden Raspberry Awards in cinema, rewarding failure, rather than success to stand out.