the hype innovation blog

10 Perspectives on Innovation Management

Posted by Tim Woods

Oct 29, 2014 5:34:00 PM

We launched this blog just under a year ago, with the aim of providing insights and expertise for those in the position of innovation manager, or similar role. We hope we've achieved that to some degree!

Recently we posted our 100th blog post since launching, so we thought we'd bring together ten of the best articles into a handy PDF download. We focused the articles around three core areas:

  • Innovation Culture
  • Innovation Programs
  • Innovation Strategy
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Framing the strategic innovation discussion

Posted by Paul Hobcraft

Oct 29, 2014 3:25:13 PM

Constructing an innovation conversation framework is never easy, we all come at it in different ways and those strategic conversations begin to fray at the edges and slip more into tactical the more we talk.

At this time of year for many, this is a potential chance gained (or lost) to influence the strategic plans and secure the commitment and funding towards your innovation activities for the coming year and beyond.

If you just diving into innovations, this sort of strategic conversation can change the goalposts, alter the perspective and can give the innovation a more focused framing to build propositions around.

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Topics: The Innovation Manager, Strategy

HYPE’s Innovation Forum in Hamburg and the Value of Being Reflective

Posted by Oana-Maria Pop

Oct 23, 2014 7:00:00 AM

If there are three things a TED Talk marathon - in my case: the Hidden Gems and New Releases sections - can teach you, then these are: 1. forget vanilla and cocoa beans - demand a fair-trade cell phone instead! 2. we know ridiculously little about how our brains really work, and 3. we systematically underestimate the importance of basic needs. Case in point: sleep and its ability to “detoxify” the mind. As it turns out, detox (or “clearing of the head”) is exactly what happens inside our cortex while we sleep - and at that time only. In the absence of a lymphatic system, a fluid called CSF literally flushes through the spaces between nerve cells washing away toxins and nutrients, and with them all unpromising new product, service, process, or business model ideas we had that day. Fascinating, isn’t it – but what does this have to do with successful innovation management? Well, everything if you ask me, because without pausing and reflecting on the state of things (i.e. sleeping), there is no going forward (i.e. fresh start).

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Topics: Best Practice, The Innovation Manager

The Power of Weak Ties - Tactics to Grow Your Innovation Community Virally

Posted by Christoph Sohn

Oct 15, 2014 7:00:00 AM

Building a sustainable innovation community is essential for every collaborative innovation program. Doing that is, however, not as easy as one may think.

The typical approach to that is to launch a marketing campaign with e-mails, posters, videos, public announcements etc. in order to raise awareness, inform and motivate everyone to join in. Especially in companies with a history of failure of such or similar corporate initiatives, it is difficult to reach the people, build trust and drive the desired behaviours. Since the participation and collaboration in innovation programs is voluntarily and competes with people’s day jobs, they need to get convinced that their participation is worth spending the time. Instilling this trust and engaging them can be difficult, as people’s opinions and attitudes are largely influenced by their peers of various groups that every human is part of. It is important to understand these influencing factors in more detail, in order to keep control of the development of your innovation community.

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Topics: Crowdsourcing, Innovation Programs

Innovation Management in support of Strategic Shifts

Posted by Colin Nelson

Oct 8, 2014 7:30:00 AM

The number of external pressures on organizations continues to increase. Fast moving new markets, a wider range of competitors, differences in local legislation,…the list goes on.

A study on ‘Innovation and Growth’ by PWC in 2014 indicated that the top 20% of [corporate] innovators grew 50% faster than the average global company over the last 3 years. Innovation is crucial to support growth.

The same study indicated that 43% of business leaders see innovation as a ‘competitive necessity. In 5 years’ time, this increases to 51%’. For many, innovation is also crucial to survival.

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Topics: Innovation Programs

Moving up into a higher collaborative gear

Posted by Paul Hobcraft

Oct 6, 2014 7:00:00 AM

For a big majority of us, open innovation is now well established, it is part of our innovation furniture. The quest for many, today, is the search for richer engagements, possibilities and exchanges. We need to move beyond the existing boundaries and go deeper into the collaborative space.

I regard collaboration as the active ingredient, the yeast that allows our ‘daily innovation bread’ to rise. Getting all the parties ‘gathered around’ puts increased vitality, energy and commitment into working together over a project or idea.

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Topics: Open Innovation

Using Living Labs for Open Innovation - Part 1

Posted by Oana-Maria Pop

Oct 1, 2014 8:00:00 AM

I find certain business terms fascinating and not always in a good way. My biggest frustration comes from observing business jargon in action, i.e., words or phrases used – or better said, abused - without the slightest concern for their original, established meaning. As soon as I feel overpowered, though, I turn to the old saying: if you can’t beat them, join them.

I personally love what Forbes put themselves and their readers through every year when launching the Jargon Madness. Whether it is thought leadership, bandwidth, disruption, drinking the Kool-Aid or pain point that causes exasperation, the magazine makes sure to elect a winner and publish the full list together with compelling arguments from the editors. The Jargon Madness is, essentially, the equivalent of the Golden Raspberry Awards in cinema, rewarding failure, rather than success to stand out.

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Topics: Open Innovation

Using Living Labs for Open Innovation - Part 2

Posted by Oana-Maria Pop

Oct 1, 2014 8:00:00 AM

In Part 1 of this two-part post, I argued that living labs was a label applied to an array of very different innovation infrastructures and that that was not a (very) serious issue. The expression did not make Forbes’ Jargon Madness after all. Innovation management jokes aside, the concept is trending fast and calls for more a detailed explanation. Just so we know exactly what we are preaching about. Or investing in. Or both.

Being familiar with the definition, let’s move on to structures, roles and examples.

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Topics: Open Innovation

Tackling the Internal Jobs-to-be-done for Improving Innovation

Posted by Paul Hobcraft

Sep 24, 2014 7:30:00 AM

We are constantly nudged towards understanding the needs of customers through the jobs to be done approach. So why do we still seem to not achieve this ‘higher purpose’ of providing solutions to customers’ needs?

Predictable growth has run its course as we live in unpredictable times; we need a better way to identify ALL those unmet needs that our customers have. That need comes from knowing the “job which needs to be done”. We need to sharp shoot to hit clear targets, we need to become a lot more explicit in our knowledge of a customer’s unmet needs, and they need to make the connection of that need with our product (or service).

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Topics: Jobs to be Done

How The Ideas Platform Can Be A Response to Unemployment

Posted by Haydn Shaughnessy

Sep 23, 2014 12:24:12 PM

Jobs are now part of the fluid, make-it-up-as-you-go-along economy. They are beyond Government control. We, the workforce, have become blasé about the underlying trend towards more lay-offs and more part-time work. But as more people face lay-offs should we be rethinking how we deal with it? Maybe it is an area rich for ideation culture. I hope HYPE will follow up and launch a challenge, along the lines I will suggest below.

First to job losses. Microsoft recently announced plans to lay off 18,000 people. Barclays Bank announced 12,000 layoffs, against a wider background of redundancy announcements in finance. Up until May 2013 the US Bureau of Labor Statistics issued monthly mass layoff data. The service is now discontinued but here is its last summary:

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Topics: Crowdsourcing, Social Trends

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Hi, I'm Tim, the editor of the HYPE blog. I'd love to know what topics you would find interesting, drop me an email and tell me: