If there are three things a TED Talk marathon - in my case: the Hidden Gems and New Releases sections - can teach you, then these are: 1. forget vanilla and cocoa beans - demand a fair-trade cell phone instead! 2. we know ridiculously little about how our brains really work, and 3. we systematically underestimate the importance of basic needs. Case in point: sleep and its ability to “detoxify” the mind. As it turns out, detox (or “clearing of the head”) is exactly what happens inside our cortex while we sleep - and at that time only. In the absence of a lymphatic system, a fluid called CSF literally flushes through the spaces between nerve cells washing away toxins and nutrients, and with them all unpromising new product, service, process, or business model ideas we had that day. Fascinating, isn’t it – but what does this have to do with successful innovation management? Well, everything if you ask me, because without pausing and reflecting on the state of things (i.e. sleeping), there is no going forward (i.e. fresh start).