Thank you for choosing to read this blog! I am wondering, are you reading this on your desktop computer, laptop, tablet, smartphone (while commuting)…or maybe even on your wearable technology. The point I am trying to convey here is that nowadays information is so easily accessible and abundant, it has lost its value. Moreover, the average person spends around 8 seconds before shifting their focus to another source of content.
Are you already on BuzzFeed, checking out the “10 Best Ways To ...”? Here is a fun fact, BuzzFeed is currently the most popular viral website with 150,000,000 unique monthly visitors. These numbers are quite impressive and the question that emerges is how do they manage engagement on such a vast scale? What is BuzzFeed’s secret to successfully creating viral content campaigns and what can BuzzFeed teach us about improving idea campaigns?