Cities and regions have an abundance of options for marking themselves out as innovative. The problem is, most of their tactics are easy to copy and most are part of a trend. The creative cluster, the industrial cluster, the science park, an open data initiative, or the smart city. Glance at an inward investment document and you are likely to see one of these mentioned. In a world that now seems to be hovering between innovation, disruption or demise, cities need to think differently.