A few weeks back I was sharing with you the highlights of HYPE’s recent Forum in London, an event that brought innovation managers’ hopes and fears into the spotlight, and encouraged idea campaign/ innovation project issues to be openly discussed. I took a lot of notes that day and as I was leafing through them over Sunday coffee cake, I remembered a great conversation about the main sources of external knowledge used by heads of innovation practice in their day-to-day work.
To get inspired, the London event’s attendees were happily browsing the contents of this very blog in addition to whatever caught their eye in The Economist, New York Times, Wall Street Journal, HBR, Fast Company, Inc. Magazine, Wired, The Verge, expert blogs or even LinkedIn. At this point I really had to ask: What about academic knowledge? (= that amorphous body of indecipherable knowledge resulting from collective, ultra-rigorous academic inquiry). How much scholarly content goes into your mix? The answer: “Practically none”.